# Medialoop: MediaLoop is your go\-to platform for curated, local and global media industry news and information\.

> MediaLoop delivers curated local and global media news, offering key insights reviewed weekly by our expert team\.

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## Pages
- [Previous Issues](https://www.medialoop.co.za/previous-issues/)
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- [Previous Articles](https://www.medialoop.co.za/previous-articles/)

## Posts
- [The next big ad category: AI Brands](https://www.medialoop.co.za/the-next-big-ad-category-ai-brands/): Based on real data from Anthropic's IPO filing, ad spending by the major frontier AI models could already be as much as $5 billion\. At least, that's what AI models project\.
- [Instagram tests long\-form video to take on YouTube](https://www.medialoop.co.za/instagram-tests-long-form-video-to-take-on-youtube/): Instagram wants to compete with YouTube by testing the ability for creators to upload videos up to 90 minutes long and allow users to watch Reels and more on Apple TV\. The test will enable creators to share podcasts, vlogs and episodic series in a more immersive format\.


- [Meta says its expanded processing capacity is driving ad results](https://www.medialoop.co.za/meta-says-its-expanded-processing-capacity-is-driving-ad-results/): Meta has shared some new insights into its evolving ad delivery systems, which are increasingly being powered by artificial intelligence\. As a result of these AI enhancements, Meta says that its systems are driving better results for ad partners, based on improved user understanding and systematic targeting\.
- [7 B2B marketing shifts that will define 2027](https://www.medialoop.co.za/7-b2b-marketing-shifts-that-will-define-2027/): Winning in 2027 will require rethinking how you build demand, earn trust, allocate budgets, and measure success\. These shifts won’t happen overnight\. They’ll require sustained effort and alignment across sales, marketing, and leadership\.
- [Human\-first SEO: The risks of optimizing for AI over users](https://www.medialoop.co.za/human-first-seo-the-risks-of-optimizing-for-ai-over-users/): From keyword stuffing to content farms and scaled link\-building schemes, SEO has a history of tactics that delivered short\-term visibility but little lasting value\. Today’s fixation on AI visibility risks following the same pattern\. AI search visibility matters, but it shouldn’t come at the expense of useful, original content\.



## Past Issues
- [4 October 2024](https://www.medialoop.co.za/past_issues/4-october-2024/)

## Categories
- [Global](https://www.medialoop.co.za/category/global/)
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## Tags
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- [south africa](https://www.medialoop.co.za/tag/south-africa/)
- [digital](https://www.medialoop.co.za/tag/digital/)
- [advertising](https://www.medialoop.co.za/tag/advertising/)
- [AI](https://www.medialoop.co.za/tag/ai/)

## Issue Numbers
- [31 January 2025](https://www.medialoop.co.za/issue_number/31-january-2025/)
- [7 February 2025](https://www.medialoop.co.za/issue_number/7-february-2025/)
- [15 January 2026](https://www.medialoop.co.za/issue_number/15-january-2026/)
- [20 March 2025](https://www.medialoop.co.za/issue_number/20-march-2025/)
- [13 March 2025](https://www.medialoop.co.za/issue_number/13-march-2025/)

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