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Global

Amazon tightens its grip on TV ads with AI tool built for upfront negotiations

Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.

What Coca-Cola has learned on its generative AI journey so far

Pratik Thakar, head of generative artificial intelligence for The Coca-Cola Company, explains how the beverage giant is applying the buzzy tech.

Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review

The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.

Publicis Doubles Down On Identity, Acquires Lotame

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.

Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.

Tesla owners rebrand vehicles to Honda, Mazda, Audi, Toyota

Tesla owners are finding creative ways to distance their vehicles from CEO and Founder Elon Musk, in some cases due to fear of vandalism.

Forget ChatGPT: Why agentic AI is the next big retail disruption

There's been a lot of talk recently about agentic AI and its potential to transform industries. AI, combined with autonomy, is likely to reshape the way we live, work, and do business.

YouTube proves video podcasts can draw huge audiences

YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.

Advertisers react to Nielsen’s radio measurement changes

A major topic of discussion was Nielsen’s shift from a five-minute to a three-minute listening qualifier, a methodological update that aims to more accurately reflect how people consume radio.

Global, Social media monthly usage comparison

If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster rate of growth than either Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide.

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