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Google unveils a next-gen family of AI reasoning models
March 28, 2025
On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think” before answering a question.
Tech Crunch
Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
March 28, 2025
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
PR Newswire
Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets
March 28, 2025
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
Tech Crunch
Agentic cookies will change digital privacy and personalization
March 28, 2025
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
CMS Wire
Mapped: All of the world’s countries ranked by how happy they are
March 28, 2025
In a rapidly evolving world, the pursuit of happiness remains one of humanity’s few constants. Yet capturing its essence is no simple task, as it depends on both quantifiable measures and personal perceptions.
Visual Capitalist
Brandtech’s Jellyfish unveils AI platform for in-housing media
March 28, 2025
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Media Post
How to optimize for ROAS in Google Ads using LTV insights
March 20, 2025
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
Search Engine Land
Study: Women’s Sports Are a Big Win for Advertisers
March 20, 2025
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
TV Technology
Instagram experiments with AI-generated comments on posts
March 20, 2025
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Social Media Today

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