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Global

Global online spend to hit $6.6-trillion by 2029

New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector

Adobe’s latest integration shows a path forward for cookieless campaigns

In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.

Grok is rebelling against Elon Musk, daring him to shut it down

Grok, Elon Musk's artificial intelligence chatbot, has been trashing the man who made it for a while — but now, it seems to be outright challenging its creator.

Positive ad environments boost performance and consumer intention

The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.

6 easy ways to adapt your SEO strategy for stronger AI visibility

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

Search Engine Land

Paramount helped ISpot develop a tool to measure outcomes on TV and streaming

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

The World’s 50 Most Valuable Brands in 2025

The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally.

Visual Capitalist

Data shows that longer clips are gaining traction on TikTok

So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.

Social Media Today

YouTube changes how it counts ‘shorts’ views

Traditionally, YouTube has not counted a view for a creator’s video unless a user watches 30 seconds or more of the upload. Now, however, Shorts views will count the number of times a creator’s Short starts to play or replay.

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