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Global

Direct Line Group on using TV as a full-funnel medium

Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.

The Media Leader

Synchronized shopping: New ad formats let people buy while enjoying content

The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.

Global ad spend outlook downgraded by $20bn across all media

Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.

Report looks at consumer expectations of brands on social in 2025

First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.

Social Media Today

Influencer marketing surges: Here’s what the numbers say

In 2025, 59% of marketers plan to partner with more influencers compared to 2024.

xAI acquires X in a deal that secures the app’s immediate future

Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app.

Social Media Today

Verification providers missed easy-to-spot bots, says Adalytics. What went wrong?

Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.

2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment

While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.

Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.

WPP’s Read: GroupM key to closing ‘growth gap’

WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.

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