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Global

How The Omnicom-IPG Deal May Impact Your Media Plan

If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts--you’re not alone.

Nielsen Dominating Upfront Currency, Once Again

After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.

WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.

Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.

21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium

A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)

How to capture the full value of advertising performance

Stronger brands yield stronger performance - yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.

The smartphone detox: why young people are choosing dumb phones

Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?

Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies

The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.

Google remains go-to search engine over Artificial Intelligence tools

Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.

Charted: Where people trust the media (and where they don’t)

Today we focus on one public institution that the public remains widely sceptical of: the media.

Visual Capitalist

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