Global Archives - Page 12 of 21

Global

As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value

February 21, 2025

While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said

eMarketer

Microsoft Research: AI stifles critical thinking

February 21, 2025

A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.

Media Post

Trade Desk’s big bet on AI in advertising hits rollout snags

February 21, 2025

CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes” the executive was unwilling to discuss publicly.

Marketing Dive

Google Ads: Is declining quality intentional?

February 21, 2025

In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.

Media Post

Google tightens Customer Match data rules in major privacy update

February 21, 2025

In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.

Search Engine Land

Unilever invests in fewer brands for bigger impact

February 21, 2025

FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.

Warc

Campaign numbers rising, but so are challenges

February 21, 2025

Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.

Media Post

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Global

WPP lost ground in 2024, expects to lose more this year

OOH’s rising influence, AI disruption, and the battle for consumer attention

Pay-to-play pitches risk ‘fair competition’, trade body warns

As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value

Microsoft Research: AI stifles critical thinking

Trade Desk’s big bet on AI in advertising hits rollout snags

Google Ads: Is declining quality intentional?

Google tightens Customer Match data rules in major privacy update

Unilever invests in fewer brands for bigger impact

Campaign numbers rising, but so are challenges

FIND WHAT YOU'RE LOOKING FOR

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