AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
6 easy ways to adapt your SEO strategy for stronger AI visibility Read More »
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming Read More »
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences Read More »
The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally.
The World’s 50 Most Valuable Brands in 2025 Read More »
So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
Data shows that longer clips are gaining traction on TikTok Read More »
Traditionally, YouTube has not counted a view for a creator’s video unless a user watches 30 seconds or more of the upload. Now, however, Shorts views will count the number of times a creator’s Short starts to play or replay.
YouTube changes how it counts ‘shorts’ views Read More »
On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think” before answering a question.
Google unveils a next-gen family of AI reasoning models Read More »
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
Agentic cookies will change digital privacy and personalization Read More »
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