First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
Report looks at consumer expectations of brands on social in 2025 Read More »
In 2025, 59% of marketers plan to partner with more influencers compared to 2024.
Influencer marketing surges: Here’s what the numbers say Read More »
Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app.
xAI acquires X in a deal that secures the app’s immediate future Read More »
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.
Verification providers missed easy-to-spot bots, says Adalytics. What went wrong? Read More »
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing Read More »
WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
WPP’s Read: GroupM key to closing ‘growth gap’ Read More »
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
Global online spend to hit $6.6-trillion by 2029 Read More »
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Adobe’s latest integration shows a path forward for cookieless campaigns Read More »
Grok, Elon Musk’s artificial intelligence chatbot, has been trashing the man who made it for a while — but now, it seems to be outright challenging its creator.
Grok is rebelling against Elon Musk, daring him to shut it down Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
