The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies Read More »
SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.
What’s behind SABC news glitch? Read More »
Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.
South Africans owe R2.5 trillion Read More »
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Google remains go-to search engine over Artificial Intelligence tools Read More »
The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 48.3 in March from 49.0 in February, remaining below the 50.0 threshold that separates growth from contraction.
South Africa business activity contracts for fourth month in a row – PMI Read More »
Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape).
Tractor Outdoor Adds New Sites Read More »
Today we focus on one public institution that the public remains widely sceptical of: the media.
Charted: Where people trust the media (and where they don’t) Read More »
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
Direct Line Group on using TV as a full-funnel medium Read More »
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Synchronized shopping: New ad formats let people buy while enjoying content Read More »
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
Global ad spend outlook downgraded by $20bn across all media Read More »
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