If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts–you’re not alone.
How The Omnicom-IPG Deal May Impact Your Media Plan Read More »
Our superpower lies in our deep understanding and unwavering commitment to the people, places, and pulse of our vibrant region.
Local is our superpower Read More »
After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.
Nielsen Dominating Upfront Currency, Once Again Read More »
The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
WPP inches away from legacy ID solutions with InfoSum acquisition Read More »
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.
Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits Read More »
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium Read More »
Goeiemôre, Good Morning is an interesting and fresh take on a South African breakfast show – especially because both Afrikaans and English viewers will be able to join us in the mornings”.
VIA adds bilingual Goeiemôre, Good Morning as 4-day live breakfast show from 14 April Read More »
Stronger brands yield stronger performance – yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.
How to capture the full value of advertising performance Read More »
Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?
The smartphone detox: why young people are choosing dumb phones Read More »
For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
YouTube advertising awards now include South Africa Read More »
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