DStv dominates SABC and Openview
The latest Google Trends data shows that DStv enjoys a significant lead over its main competitors, SABC and Openview, in South Africa’s traditional linear TV market.
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Scopen’s Cesar Vacchiano – The trends shaping marketing in 2025
Here are some of the key trends that we at Scopen believe will shape the future of marketing in 2025
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How hyper-local stations are transforming the media landscape
For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.
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SABC TV Licence battle
South Africa’s top brass tasked with reforming the South African Broadcasting Commission’s (SABC) financial position have been at loggerheads regarding a new piece of legislation deemed ineffective by the current communications minister.
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Icasa launches another inquiry into streaming service competition
The Independent Communications Authority of South Africa (Icasa) has initiated another inquiry into the state of competition in the subscription broadcasting services market. This process looks to evaluate changes in market conditions and dynamics since the conclusion of public hearings in 2021, which were initially delayed due to the Covid-19 pandemic.
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Six key trends shaping digital marketing in SA in 2025
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025
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Provantage’s Jacques du Preez – OOH advertising poised for growth in SA
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms – overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.
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Omnicom reports 5.2% growth for 2024
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.
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