WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
Younger drinkers boost Constellation Brands Read More »
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
Ampersand’s new measurement platform combines linear and streaming data Read More »
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
5 Bold predictions for social media in 2025 Read More »
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Why brands are falling short with their media strategies: Oxford Saïd study Read More »
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.
Data platform lets advertisers verbally ask to build audiences, monitor CPCs Read More »
An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit ROI for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.
From 1.9:1 to 2.5:1: How advertising campaigns are getting more efficient Read More »
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
While many tout the strong prospects of “performance TV” ad deals, many issues remain — including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Performance ad deals rising: Costs, targeting issues continue Read More »
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
The Future of Media 2025: Three key trends Read More »
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.
SABC advertising sales partners with Brandsphere Media Read More »
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