Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.
Google search rankings correlate with ChatGPT mentions: study Read More »
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
Publicis Worldwide and Leo Burnett merge to form Leo Read More »
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.
Meta says ‘community notes’ will not affect paid ads Read More »
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.
What is RedNote and why is it relevant? Read More »
Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
Warc: Media in 2025 – Defined by abundance, driven by algorithms Read More »
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
MrBeast could help buy TikTok US Read More »
Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.
What is agentic AI? Complete guide Read More »
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.
Apple the world’s most valuable brand… again Read More »
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.
Trump grants TikTok 75 day extension on US sell-offs Read More »
Non-profit organisation Public Interest SA is urging the South African government not to bend its transformation policies to accommodate the launch of Elon Musk’s Starlink low-Earth orbit (LEO) satellite connectivity solution in the country.
SA urged not to compromise transformation agenda for Starlink Read More »
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