Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.
What’s next for programmatic advertising in 2025? Read More »
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
LinkedIn sued for allegedly using private messages to train AI Read More »
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
YouTube testing cost-per-hour masthead Read More »
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
The CMO’s guide to brand-building in the performance era Read More »
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing Read More »
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
How generative AI’s role will evolve in 2025 as marketers probe its utility Read More »
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.
Meta’s Threads will soon roll out ads Read More »
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Newspaper readers make good podcast listeners, study finds Read More »
Donald Trump has suggested that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app. When asked if Microsoft was in talks to buy the app, the US president said “I would say yes”, adding “A lot of interest in TikTok.
Microsoft is in talks to acquire TikTok, Trump claims Read More »
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.
Nielsen to end panel-only ratings that have measured TV for decades Read More »
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