New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
AI search referrals surge but conversions lag traditional search Read More »
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
Why is Unilever’s CEO Fernando Fernandez investing in influencers? Read More »
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
WARC Rankings 2025: Media 100 revealed Read More »
The company has announced that from today, all DStv Premium, Compact Plus and Compact customers will have access to two concurrent streams as part of their subscription, giving them the freedom to watch on any device, including smart TVs, laptops or smartphones.
DStv relaxes stance on concurrent streaming Read More »
Launched in October 2024, the service aims to dethrone giants Uber and Bolt by addressing key e-hailing industry issues.
“Afrikaans Uber” Wanatu coming to a city near you Read More »
Among 20 leading liquor suppliers, Edward Snell & Co. achieved the highest score for ‘Overall Performance’ within the spirits category which rates engagement drivers such as ‘Partnership,’ ‘Execution,’ ‘Reputation,’ and ‘Vision,’ as part of assessment criteria.
Edward Snell and Co. recognised as the number one spirits supplier in South Africa Read More »
Jacaranda FM has welcomed Ravi Naidoo as its new Programming And Content Manager, effective Tuesday, 1 April.
Ravi Naidoo Joins Jacaranda FM as New Programming and Content Manager Read More »
The legal bid to stop South Africa’s analogue switch-off set for the end of March is before the Gauteng High Court, and communication minister Solly Malatsi’s representation has accused E-tv of fighting to protect its commercial interests.
Big accusation in E-tv legal fight Read More »
If South Africa follows through with the 31 March analogue switch-off deadline, a date being challenged in court today, the SABC risks losing a quarter of its viewership at the end of the month.
South Africans in danger of losing access to SABC Read More »
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
Meta invites more advertisers to link their Google Analytics account Read More »
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