Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
How to optimize for ROAS in Google Ads using LTV insights Read More »
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
Study: Women’s Sports Are a Big Win for Advertisers Read More »
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Instagram experiments with AI-generated comments on posts Read More »
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy Read More »
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis wins Coca-Cola’s NA $840 Million media business Read More »
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Publicis integrates Adobe’s generative AI to scale up personalized content Read More »
Shareholders of both Omnicom and Interpublic “overwhelmingly” approved Omnicom’s proposed acquisition of IPG Tuesday morning.
Omnicom, IPG shareholders approve merger deal Read More »
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis Read More »
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
The perils of data-driven marketing Read More »
Meta has officially announced the first stage of “Community Notes,” a controversial user-dependent content-moderation replacement to the company’s longstanding fact-checking program.
Meta to launch controversial ‘community notes’ feature On Instagram, Facebook, Threads Read More »
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