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AboutUs

The media and marketing communication industry is navigating overwhelming information overload, making it increasingly challenging for time starved professionals to access relevant, actionable, and current industry news. That’s where MediaLoop comes in.

With a team of diverse expertise and lived experience in the marketing communication industries, we bring a unique perspective to the table. We understand the challenges, opportunities, and fast-paced changes of building strong brands in an ever-evolving landscape. Our mission is simple: to make it as easy as possible for our media industry partners to access essential industry news and information.

Our journey began in 2014 as Africa’s first-of-its-kind digital screen network, streaming curated media updates directly into the workspaces of South Africa’s leading media agencies. MediaLoop quickly became a trusted resource and a vital part of their internal information ecosystems.

In 2020, the pandemic reshaped workplace dynamics globally, pushing us to reimagine how to continue delivering value to our media agency partners…without a screen network. MediaLoop relaunched as a curated newsletter, designed to meet the needs of professionals working from anywhere. The response was immediate, and today, we proudly deliver over 1,000 carefully crafted newsletters every week to media agencies, media owners, and marketing professionals.

As the industry continues to evolve, so do we. MediaLoop remains committed to creating opportunities that offer easy access to curated industry news and information, keeping our media industry partners informed engaged and empowered.

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