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Headquartered within Omnicom Media's global network, Hearts United will operate across 40 markets and represents approximately US$9.1 billion in 2025 billings. The agency is led by Nicole Estebanell in the US and Ross Jenkins across EMEA, with leadership for APAC and LATAM expected to be announced in Q4.

On weekdays, Americans also spend more time engaging with creator content than they spend watching streaming services and live TV.

Including X, Facebook, TikTok and more.

Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences.

Twitter is making an unexpected return, with a former Twitter lawyer launching a new social platform using the name, branding and blue bird that disappeared when Elon Musk rebranded the platform as X in 2023. The platform is currently in early testing, with the company positioning it not simply as a recreation of Twitter, but as an attempt to rethink how social media moderation works.

Google will not be forced to divest its AdX ad exchange, a federal judge who previously ruled that the company violated antitrust law said Wednesday.

Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, the London-listed agency group’s share price has almost recovered from last year’s exit from the FTSE 100 while the company’s performance in the pitching room has also improved.

“Beginning on February 17, 2027, we will move to the Begin-to-Render methodology. This means an impression will only be counted once the ad has successfully loaded and has started to render on the user’s device.”

Google Ads MCP connectors now let agents pause campaigns and draft client emails outside the UI, but 2012's Scripts era shows what happens without guardrails.

The US Federal Trade Commission (FTC) and attorneys general from 22 states have filed a lawsuit against Amazon, accusing the e-commerce giant of secretly inflating advertising auction prices for millions of brands and sellers over more than seven years. There is currently no indication that the FTC's allegations apply to Amazon.co.za.

The European Commission designated ChatGPT as a very large online search engine under the Digital Services Act, making it the first AI chatbot to receive the designation.