mediaindustrynews

MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

Gagasi FM announces mid-season shake-up
August 10, 2026
Selby 'Selbeyonce' Mkhize will officially join Felix Hlophe as the new co-host of the Gagasi FM Breakfast, airing weekdays from 6am to 9am. On the other side, Minnie Ntuli transitions to afternoons, joining Sphectacular and DJ Naves on The Gagasi Fast Lane, weekdays from 3pm to 6pm.
Bizcommunity
Social marketing faces 3 limits, latest Warc research finds
August 10, 2026
Brands are investing more heavily than ever in social and creator marketing, but new Warc research warns that relying on these channels alone won't drive sustainable growth
Bizcommunity
ICASA licence amendment unlocks HOT 102.7FM’s next growth chapter
August 10, 2026
Approved by the Independent Communications Authority of South Africa (ICASA), the amendment changes the station's licensed music format from a 50% split between Classical music and Old Skool and R&B to 85% Old Skool and R&B and 15% Classical music, says the station.
Media Update
SpaceX earnings reveal X’s incredible shrinking Ad Biz
August 10, 2026
While SpaceX's most recent earnings report barely mentions X — the social media platform previously known as Twitter — it is clear that the company's advertising revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.
MediaPost
SABC+ notches up more registered users
August 10, 2026
The South African Broadcasting Corporation’s (SABC’s) streaming platform, SABC+, has surpassed three million registered users, the public broadcaster announced yesterday. This, as the SABC marked 90 years of public broadcasting over the weekend.
IT Web
Tractor sets transparency benchmark with independently audited portfolio and compliance
August 10, 2026
As legal compliance continues to dominate conversations across South Africa's out-of-home (OOH) advertising industry, Tractor Outdoor is reinforcing its commitment to transparency and responsible media ownership through an independently audited portfolio and the country's first integrated legal compliance planning functionality.
Bizcommunity
Kantar strengthens brand intelligence offer
August 10, 2026
Kantar, the world's leading brand intelligence company, announces today that Adhil Patel has joined as senior director, marketing science. This is the first strategic addition to the brand team Dan Colton has been building since joining as global managing director, brand in April.
Bizcommunity
AB InBev wants beer back at the centre of the conversation
August 10, 2026
AB InBev is celebrating beer's enduring place in culture and social connection with the launch of "Cheers to beer", a new global campaign timed ahead of International Beer Day on 7 August. Watch here.
Marketing Interactive
Social media updates and new features to know this week
August 10, 2026
Including LinkedIn, Snapchat, Reddit and more.
Marketing Interactive
What happens when AI Overviews contradict paid search ads?
August 10, 2026
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
Search Engine Land
The new fundamentals of brand strategy for modern social media
August 10, 2026
User behaviours have changed and marketers need to update their mindsets to align with the shifts. That’s important to note for brand strategists and marketers, because the actual reason why people use social media has changed. They’re no longer looking to engage with brands via posts and uploads, and text updates with a few hashtags won’t do it.
Social Media Today
The future of discoverability
August 10, 2026
Why the next decade of publisher growth will be won by publishers who incentivize the right behaviours and understand how audiences really discover their brand.
Search Engine Journal
As AI reshapes brand visibility, IAB attempts to clean up measurement
August 10, 2026
The Interactive Advertising Bureau is addressing the fragmented state of measurement for artificial intelligence-powered discovery platforms with a new set of standardized guidelines, per a press release from the trade group. Its framework centres on four Ps of visibility — presence, prominence, portrayal and persuasion — as well as two tiers of measurement based on data quality and rigor.
Marketing Dive
Absa launches South Africa’s first bank-led micro-drama series to help people talk about money
August 10, 2026
The new comedy drama uses relatable stories about love, family and money to help people build financial confidence by managing and protecting their finances.
Bizcommunity
AI eats the ad funnel: Alphabet, Amazon and Meta use search, shopping and social signals to automate recommendations and transactions
August 10, 2026
Alphabet, Meta and Amazon are using AI to stitch media, recommendations, creative, customer service and checkout into commercial exchanges they control, extending their influence over the decisions customers make and the evidence marketers use to judge what worked. But the battle to create advertising’s operating system is fast becoming a test of who can raise the money to build it.
Mi3
Advertising Regulatory Board launches AI chatbot for rulings access
August 10, 2026
The Advertising Regulatory Board (ARB) has launched Arbie, an artificial intelligence-powered chatbot designed to help users search and access advertising rulings in seconds.
Bizcommunity
Dramatic week for South Africa’s beleaguered newspaper industry
August 10, 2026
SA’s beleaguered newspaper industry has changed dramatically in a single week, with major titles moving to new operators, Media24 preparing another newsroom restructuring, and staff at some of the country’s oldest newspapers going unpaid.
Moneyweb
Omnicom more like an operating company than a Holdco, says CEO: Puts Omni, agentic AI at the heart; ‘Clients reinvest agentic savings’; Advertising shrinks; Slaps down short sellers
August 10, 2026
Omnicom wants to transform its scale into a single, integrated way of working. Nine months after buying Interpublic, chairman and CEO, John Wren is centralising client growth, technology and investment around a single operating model powered by media, data and agentic artificial intelligence.
Mi3
Pubmatic and Rise configure autonomous AI ad control
August 10, 2026
PubMatic has announced the launch of its advanced guardrail architecture, a customisable governance framework purpose-built for autonomous advertising. The framework gives advertisers and agencies configurable control over how autonomous agents execute campaigns, while ensuring every decision is auditable and accountable.
Media Shotz
Mapped: Every country in the world by income group
August 10, 2026
This map shows how the World Bank classifies countries into four groups based on gross national income per capita.
Visual Capitalist
WPP sees improving momentum despite first-half revenue decline
August 10, 2026
Advertising firm WPP has reported a decline in first-half revenue, but said trading improved during the second quarter as the marketing giant pointed to growing momentum from its transformation strategy under new chief executive Cindy Rose.
Media Shotz
U.S., U.K. consumers now spend 11 hours a day using media
August 10, 2026
An Ampere Analysis study finds the average consumer in those markets spends more time-consuming media than sleeping or working, and that consumers are increasingly selecting from a rich menu of media depending on their mood, age and needs.
TV Technology
Newsday is the fastest-growing news publication in South Africa
August 3, 2026
This rapid growth continued, with new subscribers joining the publication daily. Newsday now has over 100,000 active subscribers, who all receive the daily Newsday email newsletter.
Business Tech
Omnicom investors cheer IPG sell-off, despite weak ad spend in Q2
August 3, 2026
Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG.
AdExchanger
We’ve automated buying. Not thinking
August 3, 2026
Programmatic has democratised access to DOOH. It has not democratised expertise. That distinction matters. Access means more people can buy outdoor. Expertise means knowing which locations build brands, which environments create attention, and which screens are simply adding impressions without adding impact. Programmatic has solved the first challenge brilliantly. It hasn’t solved the second.
OOH Central
Meta still has widest social media reach
August 3, 2026
Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.
Social Media Today
South African shoppers aren’t spending less; they’re spending smarter
August 3, 2026
South Africa’s prolonged economic pressure is changing the grocery basket in ways that could have lasting implications for the retail sector. Consumers are still spending, but increasingly, they are shopping with greater intention, planning and scrutiny.
Bizcommunity
Latest: Paramount agrees to pause Warner Bros. Discovery deal
August 3, 2026
That's right, roughly half of consumers would pay brands more - an average of 7% more - for AI transparency, according to the 2026 edition of an annual digital trust study.
TV Technology
Gagasi FM announces mid-season shake-up
August 10, 2026
Selby 'Selbeyonce' Mkhize will officially join Felix Hlophe as the new co-host of the Gagasi FM Breakfast, airing weekdays from 6am to 9am. On the other side, Minnie Ntuli transitions to afternoons, joining Sphectacular and DJ Naves on The Gagasi Fast Lane, weekdays from 3pm to 6pm.
Bizcommunity
Social marketing faces 3 limits, latest Warc research finds
August 10, 2026
Brands are investing more heavily than ever in social and creator marketing, but new Warc research warns that relying on these channels alone won't drive sustainable growth
Bizcommunity
ICASA licence amendment unlocks HOT 102.7FM’s next growth chapter
August 10, 2026
Approved by the Independent Communications Authority of South Africa (ICASA), the amendment changes the station's licensed music format from a 50% split between Classical music and Old Skool and R&B to 85% Old Skool and R&B and 15% Classical music, says the station.
Media Update
SpaceX earnings reveal X’s incredible shrinking Ad Biz
August 10, 2026
While SpaceX's most recent earnings report barely mentions X — the social media platform previously known as Twitter — it is clear that the company's advertising revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.
MediaPost
SABC+ notches up more registered users
August 10, 2026
The South African Broadcasting Corporation’s (SABC’s) streaming platform, SABC+, has surpassed three million registered users, the public broadcaster announced yesterday. This, as the SABC marked 90 years of public broadcasting over the weekend.
IT Web

Podcasts

Scroll to Top