mediaindustrynews

MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

MMA SA opens retail media measurement standards for public comment
September 21, 2026
MMA South Africa has released a draft South African Retail Media Measurement Standards Framework for a 60-day public consultation starting 14 September 2026. The Framework aims to create consistent, transparent and comparable retail media measurement across South Africa’s retail media industry.
The Media Online
Content marketing success falls to 12-year low: Survey
September 21, 2026
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests. Just 14% of marketers said their blogs delivered “strong results.”
Search Engine Land
FNB eBucks, Shoprite Xtra Savings lead 2026 South African Loyalty Awards
September 21, 2026
FNB eBucks emerged as one of the standout performers, winning seven awards in total, including the flagship Best Overall Long-Term Loyalty Programme. The Xtra Savings team was additionally recognised as Best Loyalty Team of the Year.
Bizcommunity
AI buying platforms will run 27% of US Ad Spend by 2030, Forecast says
September 21, 2026
The report describes the growth as 'unusually rapid' and frames AI as supporting rather than disrupting an already-concentrating market, with spend flowing toward the largest platforms. The number to sit with is this: within four years, roughly a quarter of US ad dollars will not be steered by a human media buyer at all. Optimisation, targeting and allocation increasingly happen inside black-box automated systems.
Marketing Minute
SEO: It was there a minute Ago
September 21, 2026
A missing brand mention gives you a result. The explanation attached to it deserves a much harder look.
Search Engine Land
Still old school? TV Ad measures, digital clicks, what comes next
September 21, 2026
Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV.
MediaPost
Caxton results hit by weak consumer sentiment and demand
September 21, 2026
Group revenue declined by 1.8% to R6.58 billion from R6.7 billion in the year to end-June. Holden said the decline was felt mainly in the group’s local newspaper publishing and printing operations, was partly offset by some growth in the packaging and stationery segment. He said the pressure on revenue, combined with new inflationary cost pressures.
Moneyweb
PPC: How AI search trends are changing PPC campaign structures – Ask a PPC
September 21, 2026
Buyers now arrive better informed, so PPC structure should shift toward consolidation, stronger conversion values, and flexible assets that sell on any surface.
Search Engine Land
Ramaphosa warns against ‘reckless’ AI approach
September 21, 2026
South Africa recommends BRICS establish an international mechanism for the independent scientific evaluation of artificial intelligence (AI), said president Cyril Ramaphosa. This, amid the accelerated pace of AI development, sometimes resulting in AI models escaping test environments to hack companies or blackmail people.
IT Web
When the cost of coping becomes part of the township customer experience
September 21, 2026
Rogerwilco's 2026 Township Customer Experience Report, in collaboration with Field & Insights Africa, explores how shrinking budgets, infrastructure disruptions and changing consumer behaviour are reshaping South Africa's township economy.
Bizcommunity
‘This changes the game’: Nielsen is shaking up its streaming reports
September 21, 2026
Nielsen has been measuring streaming ratings for nearly a decade, but that data has always taken a long time — nearly a month — to process and report. No more: Starting Thursday, the audience-measurement giant will begin posting its weekly streaming top-10 charts just 11 days after the close of each reporting period
Vulture
Godrej Consumer hands global media duties to WPP Media, South Africa included
September 21, 2026
Kagiso Musi, CEO WPP Media SSA, said, "This win is a powerful reminder of what happens when global relationships and local excellence come together. We are thrilled to partner with a brand so deeply rooted in African culture, beauty and everyday consumer lives. It makes this win particularly meaningful...”
Bizcommunity
The signals shaping business, media, technology, and consumer behaviour across Africa
September 21, 2026
A weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's network of experts across the continent, Pulse helps organisations understand what is changing, why it matters and where opportunity lies next.
Bizcommunity
OpenAI wants ChatGPT ads to start conversations, not just clicks
September 21, 2026
Rather than directing users immediately away from ChatGPT, Sponsored agents are designed to let them ask follow-up questions about an advertised product or service, explain what they are looking for and explore whether an offering suits their needs before visiting the advertiser's website.
Marketing Interactive
Independent newsrooms build digital audiences as transformation fund gains momentum
September 21, 2026
Six months into its first funding round of R10.5m, the Digital News Transformation Fund is helping community publishers launch online platforms, grow audiences and explore new sources of revenue.
Bizcommunity
How South Africans are redefining what joy means
September 21, 2026
SA are more anxious than they were five years ago, but they are also happier. Both of those things are true at the same time, and YouGov Profiles+ data accessed through consumer insights agency KLA, the exclusive partner for YouGov in Sub-Saharan Africa, suggests the reason lies in a quiet shift in how people relate to joy itself.
Bizcommunity
Let’s get personal: Sixty60 is predicting what shoppers want next
September 21, 2026
The Checkers Sixty60 evolution reflects a broad transition in the digital marketing environment: the movement from recommendation to the prediction of consumer needs. Due to how routine consumers must do grocery shopping, it has introduced a different behavioural dynamic because purchasing patterns now become highly predictable in digital platforms.
Bizcommunity
MultiChoice sees shift to DStv Stream, podcast-to-TV
September 21, 2026
While MultiChoice has seen a “strong shift” in viewing towards DStv Stream, the broadcaster says it will take a data-led approach to deciding whether its podcast-to-TV experiment should become a bigger part of its television offering.
IT Web
The AI slowdown the Ad Industry didn’t see coming
September 21, 2026
Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic.
MediaPost
A tale of 2 consumers: Value-seeking versus premiumisation in South Africa
September 21, 2026
South African FMCG consumers are increasingly switching between premium and value products depending on category, occasion, household economics and perceived value. Promotions and channel choice are becoming more important as shoppers scrutinise prices more closely. The findings come from NIQ’s latest global report, A Tale of Two Consumers: The Polarized Mindsets Reshaping Global Consumption.
Bizcommunity
Social media updates and new features to know this week
September 21, 2026
Including Instagram, Snapchat, Meta and more.
PR Daily
Google: Measurement shouldn’t be a record of where budget went
September 21, 2026
Three new tool enhancements were launched Friday to help advertisers bring together data across platforms to support growth, some from artificial intelligence (AI) strategies. The goal is to build a strong data foundation for campaign management and measurement.
MediaPost
September Chart of the Month: TV has the broadest cultural footprint
September 14, 2026
The analysis shows that each media channel has a distinct cultural signature. The larger the area represented in the chart, the broader and more holistic its cultural influence. TV has the strongest and most comprehensive cultural signature of the channels studied, with particular strength in affirmation and continuity. This reflects its ability to create shared experiences and build lasting cultural influence over time.
Thinkbox TV
Study: Radio advertising boosts brand awareness, profits
September 14, 2026
A Google study conducted with Tracksuit shows that increasing brand awareness directly correlates with a higher share of search, which eventually leads to greater market share. The findings underscore the importance of maintaining radio ad budgets, especially during economic downturns.
Radio Ink
TV isn’t dying, it’s diversifying
September 14, 2026
Based on more than 15,000 face-to-face interviews across every province and demographic group, the study provides the new population foundation for the BRC of SA’s Total Video Measurement (TVM) currency. The findings suggest the future of video is not about one platform replacing another, but about audiences moving fluidly between them.
The Media Leader
New social media features and updates to know this week
September 14, 2026
Including Instagram, X and Reddit and more.
PR Daily
ARB appoints Justice Sharise Weiner to lead appeals body
September 14, 2026
The Advertising Regulatory Board (ARB) has appointed Justice Sharise Weiner as the organisation’s new Final Appeal Committee (FAC) Chair, succeeding Judge Bernard Ngoepe, who has held the position since the ARB took over the work of the Advertising Standards Authority in 2018.
Bizcommunity
Publicis Groupe Africa celebrates 100 years of Publicis Groupe
September 14, 2026
The celebration formed part of the global centenary of Publicis Groupe, which began as a small creative agency in Paris in 1926 and has evolved into one of the world's communications, marketing, technology and business transformation organisations, says the company. For Publicis Groupe Africa, the milestone provided an opportunity not only to celebrate the organisation's history, but also to recognise the growing contribution African creativity and innovation are making to both the Groupe and the global industry, adds the company.
Media Update
MMA SA opens retail media measurement standards for public comment
September 21, 2026
MMA South Africa has released a draft South African Retail Media Measurement Standards Framework for a 60-day public consultation starting 14 September 2026. The Framework aims to create consistent, transparent and comparable retail media measurement across South Africa’s retail media industry.
The Media Online
Content marketing success falls to 12-year low: Survey
September 21, 2026
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests. Just 14% of marketers said their blogs delivered “strong results.”
Search Engine Land
FNB eBucks, Shoprite Xtra Savings lead 2026 South African Loyalty Awards
September 21, 2026
FNB eBucks emerged as one of the standout performers, winning seven awards in total, including the flagship Best Overall Long-Term Loyalty Programme. The Xtra Savings team was additionally recognised as Best Loyalty Team of the Year.
Bizcommunity
AI buying platforms will run 27% of US Ad Spend by 2030, Forecast says
September 21, 2026
The report describes the growth as 'unusually rapid' and frames AI as supporting rather than disrupting an already-concentrating market, with spend flowing toward the largest platforms. The number to sit with is this: within four years, roughly a quarter of US ad dollars will not be steered by a human media buyer at all. Optimisation, targeting and allocation increasingly happen inside black-box automated systems.
Marketing Minute
SEO: It was there a minute Ago
September 21, 2026
A missing brand mention gives you a result. The explanation attached to it deserves a much harder look.
Search Engine Land

Podcasts

Scroll to Top