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Latest Updates

New self-service platform to host pre-launch competition aiming to put SMEs on the map
April 27, 2026
Prism, a soon-to-launch self-service platform designed to simplify digital out-of-home (DOOH) media for small businesses, has announced that it is hosting a pre-launch competition that aims to put SMEs on the map. New Self-Service Platform to Host Pre-Launch Competition Aiming to Put SMEs on the Map. Many small business owners face a challenge, and it's not just visibility. It's the capability to scale and sustain visibility efficiently.
Media Update
Retail media has spent the past decade colonising the supermarket aisle and the shopping mall. Now, it is heading for the paddock and the worksite.
April 27, 2026
A new entrant, Works Media Group, is betting that the next tranche of advertising growth lies not in ever more screens in high streets, but in the quieter, more trusted environments where farmers and tradespeople make decisions worth millions.
Mi3
The attention illusion: Why media’s obsession with ‘attention metrics’ risks missing the wider point
April 27, 2026
Attention is the new gold standard, the holy grail, the metric du jour. As a planner, I advocate for deeper consumer understanding, drawing on multiple sources, seeking to look beyond the numbers to the human behind the screen. So I have to ask, what kind of attention are we actually talking about?
The Media Leader
Top Billing reveals presenter lineup ahead of 2026 comeback
April 27, 2026
Top Billing, South Africa’s longest-running and most iconic entertainment and lifestyle programme, set to make its long-awaited return on Thursday, 30 April 2026, has revealed its presenter lineup for the comeback season.
Bizcommunity
IAB Report: Social media ads see 32% jump, search declines
April 27, 2026
Search advertising remains a significant digital ad channel but is growing more slowly than digital video and social media, as detailed in the Interactive Advertising Bureau's annual report.
TV Technology
Kantar reveals the world’s most effective advertising of the year
April 27, 2026
Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards
Bizcommunity
Gen Alpha’s mall resurgence driven by in-store experiences
April 27, 2026
Generation Alpha is reviving brick-and-mortar shopping, with 73% preferring it over online shopping, according to a survey by MG2 Advisory. Retailers are investing in in-store experiences, such as interactive events and comfortable amenities, to attract this demographic.
Marketing Brew
49% of Gen Alpha turn to AI chatbots for what to watch
April 27, 2026
Nearly half of Gen Alpha now prefer AI-powered chatbots over streaming interfaces and traditional search when deciding what to watch.
CTAM
HOT 102.7FM Refreshes its Line-Up
April 27, 2026
The updated schedule aims to build on HOT 102.7FM's formula: great music, credible voices and shows that feel as relevant as they are entertaining. It's a line-up that aims to reflect the rhythm of listeners' daily lives from the morning commute to the evening wind-down, says the station.
Media Update
Staying Power: The longevity of advertising
April 27, 2026
Advertising can grab attention, spark interest, and drive action — but its impact doesn’t last forever. Research like Profit Ability 2 suggests that some channels have more staying power than others, raising the question: does every campaign (and subsequently the media channels used) fade at the same rate?
Think Box
From intent to purchase: How Vicinity Media is redefining the dealership journey
April 27, 2026
The automotive customer journey has fundamentally changed. Today’s buyers are influenced before they step into a dealership. This happens while commuting, searching online, or passing competing showrooms. By the time they arrive, they already have intent.
Bizcommunity
Mzansi Magic adds 10 new mini-series from May to DStv local slate produced by youth-led South African production companies
April 27, 2026
M-Net's Mzansi Magic (DStv 161) will be rolling out 10 new mini-series starting from May, several of which are helmed by youth-led South African production companies. The plan is to strip these new mini-series from Mondays to Wednesdays, over a 10-week period, from 11 May and into July, three nights a week.
TV With Thinus
Agentic engine optimization: Google AI director outlines new content playbook
April 27, 2026
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
Search Engine Land
Media fragmentation is forcing marketers to follow trust, not reach
April 27, 2026
For media planners, this creates both complexity and opportunity. While reach is more dispersed, attention is deeper and less cluttered. Brands that diversify their channel mix can earn trust through relevance and utility, rather than relying solely on brand recognition. But how can they do this effectively?
MediaPost
Gemini is stopping harmful ads before people ever see them
April 27, 2026
This proactive approach helped us defend against bad actors. In 2025, we blocked or removed over 8.3-billion ads and suspended 24.9-million accounts, including 602-million ads and 4-million accounts associated with scams.
Media Update
SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards
April 27, 2026
South African Public Relations (PR) agencies racked up 17 Provoke Media EMEA IN2 Sabre Awards, with five winners and 12 Certificates of Excellence.
Bizcommunity
The case for cinema: A Vodka Martini, shaken not stirred
April 27, 2026
Six million South Africans walked into a cinema in 2025. They switched their phones off, sat down, and paid attention. In what other medium can you say the same? With cinema you get your vodka martini shaken, not stirred and served with an olive. The brief deserves more than a casual pour.
Bizcommunity
Omnicom launches frequency probe, finds ‘negative reach’
April 27, 2026
Omnicom’s OM Intelligence found that excessive ad frequency can create “negative reach,” where overexposure harms brand perception. Its new report also says old rules of thumb for effective frequency no longer apply.
MediaPost
From insight to impact: MASA approves Rogerwilco research as CPD learning content
April 27, 2026
Approval recognises the role of locally produced marketing insight in advancing professional standards and continuous learning across the industry
Bizcommunity
Advertisers test ChatGPT Ads Manager
April 27, 2026
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform. Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control.
Search Engine Land
In a fragmented attention world, shared family attention has become marketing gold. Cinema flips the script
April 27, 2026
For decades, cinema has played a unique role in bringing families together. Long before social media or streaming platforms, it was one of the original shared media experiences – where stories weren’t just watched, they were experienced collectively.
Mi3
FTC: Dentsu, Publicis, WPP to discontinue ‘brand safety’ standards
April 20, 2026
The Federal Trade Commission this morning announced agreements with three big agency holding companies — Dentsu, Publicis and WPP -- to discontinue what the FTC described as "unlawful collusion that imposed uniform standards on brand safety.
MediaPost
NMU launches an industry ready media agency lab
April 20, 2026
Nelson Mandela University, Media Development & Diversity Agency (MDDA) and the Economic Development Fund (EDF) have launched a student-driven Creative Media Lab aimed at bridging the gap between academic training and the demands of the media and marketing industries.
Bizcommunity
Eye-tracking: the most potent ad testing tool in the attention economy
April 20, 2026
Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, have been shown to break through the attention barrier that marketers find themselves currently battling
Bizcommunity
ESPN Africa brings French Top 14 rugby to African screens
April 20, 2026
ESPN Africa has confirmed the acquisition of broadcast rights to France’s iconic Top 14, widening the range of elite club rugby for fans across sub-Saharan Africa.
Bizcommunity
Only a fraction of TikTok trends last beyond two weeks, Publicis Groupe finds
April 20, 2026
Its central finding is clear: longevity, not initial virality, determines cultural impact. While TikTok’s rapid content cycle sees trends rise and fall within days, those that spread across three or more countries are typically rooted in shared emotions, everyday behaviours or repeatable cultural cues.
Marketing Interactive
Microsoft buying land in South Africa worth millions for local data centres
April 20, 2026
The global tech giant’s president, Brad Smith, announced in March 2025 that Microsoft would invest R5.4 billion to expand data centre capacity in South Africa and train South Africans with AI skills.
MyBroadband
EU officials explore plans for teen social media bans
April 20, 2026
Despite evidence suggesting that teen social media bans in Australia are not yet having the intended impact, officials in the EU are pushing ahead with their own plans for teen social media bans. Bloomberg reported that Emmanuel Macron, president of France, is leading the charge to implement EU-wide rules on teen app access.
Social Media Today
New self-service platform to host pre-launch competition aiming to put SMEs on the map
April 27, 2026
Prism, a soon-to-launch self-service platform designed to simplify digital out-of-home (DOOH) media for small businesses, has announced that it is hosting a pre-launch competition that aims to put SMEs on the map. New Self-Service Platform to Host Pre-Launch Competition Aiming to Put SMEs on the Map. Many small business owners face a challenge, and it's not just visibility. It's the capability to scale and sustain visibility efficiently.
Media Update
Retail media has spent the past decade colonising the supermarket aisle and the shopping mall. Now, it is heading for the paddock and the worksite.
April 27, 2026
A new entrant, Works Media Group, is betting that the next tranche of advertising growth lies not in ever more screens in high streets, but in the quieter, more trusted environments where farmers and tradespeople make decisions worth millions.
Mi3
The attention illusion: Why media’s obsession with ‘attention metrics’ risks missing the wider point
April 27, 2026
Attention is the new gold standard, the holy grail, the metric du jour. As a planner, I advocate for deeper consumer understanding, drawing on multiple sources, seeking to look beyond the numbers to the human behind the screen. So I have to ask, what kind of attention are we actually talking about?
The Media Leader
Top Billing reveals presenter lineup ahead of 2026 comeback
April 27, 2026
Top Billing, South Africa’s longest-running and most iconic entertainment and lifestyle programme, set to make its long-awaited return on Thursday, 30 April 2026, has revealed its presenter lineup for the comeback season.
Bizcommunity
IAB Report: Social media ads see 32% jump, search declines
April 27, 2026
Search advertising remains a significant digital ad channel but is growing more slowly than digital video and social media, as detailed in the Interactive Advertising Bureau's annual report.
TV Technology

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