mediaindustrynews

CMOs should ask what they are paying for: hours and headcount, or outcomes and value?

MTN Group has formed a new company, Africa Data Hub Holding Limited, following a strategic partnership with an undisclosed United Arab Emirates–backed data centre investment platform.

The 2026 Ask Africa Orange Index™ dataset has achieved an overall trust score of 96.7, earning decision grade certification following a rigorous quality assurance and data integrity process designed to ensure that only validated interviews inform the final customer experience benchmark.

Brands can own the viewing journey without owning content rights, as shown by a South African retailer that reached rugby fans on the home screen before a major match.

Kagiso Connect's leading research media house, SoundInsights, and award-winning multi-channel sales house Mediamark, have joined forces to deliver a comprehensive solution that helps brands better decode consumer behaviour, media effectiveness and business impact.

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DStv has launched SuperSport Extra 2 (channel 217), providing additional capacity for premium live and delayed sports matches whenever multiple major events take place simultaneously. In addition to the new channel, MultiChoice LicenceCo in South Africa also announced a significant increase in dedicated soccer coverage. “These changes are designed to make it easier for customers to discover and enjoy the sport they love,” the company said.

BRC’s new RAMS survey has reached 29 380 respondents, surpassing its interim target and completing over 75% of the annual sample.

South Africans are embracing automated support, but escalation to a specialist matters more than ever. The 2026 South African Customer Experience Report, produced by Rogerwilco, ovatoyou and Julia Ahlfedt CX Consulting, has revealed that South Africans are not anti-AI; in fact, they are embracing agentic tools much faster than businesses think.

Mark Gilman recently raised a provocative challenge during a conversation on X-rated Conversations. His argument was not merely about radio versus podcasts. It was about performance versus production, creativity versus process, and relevance versus reach.

Media fragmentation is reshaping South Africa, making relevance and engagement more important than reach.

If you’re the friend who knows the latest releases, books the tickets first and can tell you exactly who directed your favourite film, Ster-Kinekor wants to hear from you.

The Audit Bureau of Circulation’s (ABC) second quarter of 2026 for the newspaper sector shows a decline from the previous quarter.

Licences have been granted to 18 new community radio stations by the Independent Communications Authority of South Africa (Icasa).

The Quarterly Buzz, powered by YouGov's BrandIndex platform, continuously tracks public sentiment across more than 200 brands in South Africa. The tool measures 16 different metrics spanning the entire marketing funnel, with the standout 'Buzz'metric capturing whether consumers have encountered positive or negative brand information in the past two weeks.