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The analysis shows that each media channel has a distinct cultural signature. The larger the area represented in the chart, the broader and more holistic its cultural influence. TV has the strongest and most comprehensive cultural signature of the channels studied, with particular strength in affirmation and continuity. This reflects its ability to create shared experiences and build lasting cultural influence over time.

A Google study conducted with Tracksuit shows that increasing brand awareness directly correlates with a higher share of search, which eventually leads to greater market share. The findings underscore the importance of maintaining radio ad budgets, especially during economic downturns.

Including Instagram, X and Reddit and more.

Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI Max or Performance Max to get some exposure in AI Mode.

That is according to analysis of more than 3bn website visits from the 12 months up to May 2026 conducted by data and technology company 51Degrees. The data shows a 62.5% increase in bot traffic from AI companies during that timespan.

Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s site, COO Mark Howard told Marketing Brew.

The Australian government is moving ahead with a plan to make social media algorithms an opt-in option, which could give users more control over the content presented in their feeds. In theory, this could reduce the amount of angst-inducing, rage-bait style content that confronts social media users every day.

A researcher for one of the largest and most valuable artificial intelligence companies has publicly quit while raising the alarm that the technology “could kill us all by the end of the decade.” Jacob Coxon, who has performed pre-training research at Anthropic and OpenAI for the last three years, posted on a wildly viral X thread that “neither company is acting responsibly.” “They are racing straight to self-improving superintelligence and gambling with our lives,” he wrote late Tuesday, with others from the company backing his terrifying warning.

Media Agency's automation arms race promises faster and smarter buying. But as algorithms increasingly dictate where advertising runs, marketers risk trading human judgement and strategic difference for "efficient" yet bland sameness.

However, a survey of Marketing Brew readers found a lack of consensus and conflicting viewpoints on the channel. Marketers agree that CTV is growing, with 38% of respondents expecting it to be a larger share of their marketing mix in the next 12 months. But questions remain around the channel and its effectiveness.

Headquartered within Omnicom Media's global network, Hearts United will operate across 40 markets and represents approximately US$9.1 billion in 2025 billings. The agency is led by Nicole Estebanell in the US and Ross Jenkins across EMEA, with leadership for APAC and LATAM expected to be announced in Q4.

On weekdays, Americans also spend more time engaging with creator content than they spend watching streaming services and live TV.

Including X, Facebook, TikTok and more.