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South African influencers engage in ‘online strike’
May 4, 2026
Creators are rejecting unpaid and trade-exchange deals, questioning why their work is treated as optional.
The Media Online
Your competitor is winning in AI search. You just don’t know it yet
May 4, 2026
Run a free AI search report on Visibiliti.ai and see exactly how your brand shows up in AI results. It’s a quick, easy way to get a clear picture of where you stand and how you can improve. Click here.
Bizcommunity
Meta expands parental controls with teen AI visibility, joining rivals
May 4, 2026
Meta is rolling out a new Family Center feature that allows parents to see the types of conversations their teenagers are having with its AI tools — marking one of its clearest moves yet toward transparency in teen AI use.
Bizcommunity
Nielsen introduces ‘predictive sales lift’ tool
May 4, 2026
Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.
TV Technology
Life stage matters more than age for in-app brand promotions
May 4, 2026
A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
Social Media Today
WPP says turnaround is making early progress, but there’s a long road ahead
May 4, 2026
A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, the Middle East conflict and polarized client spending.
Marketing Dive
IN IMAGES. 25 Photos of 2026’s 20th Metro FM Music Awards Black Carpet and Inside
May 4, 2026
The 20th Metro FM Music Awards took place on Saturday evening at the Durban ICC in KwaZulu-Natal, preceded by a black carpet of half an hour, before the awards show began inside as a live broadcast on SABC+ and SABC1.
TV With Thinus
Pinterest is ready for its CTV debut
May 4, 2026
Pinterest closed its tvScientific acquisition in February and has now integrated its audience data into the platform to power CTV ad targeting
AdExchanger
Organic social beats paid 13x on engagement as Hershey’s rewired, marketing intelligence stack exposes hidden performance
May 4, 2026
Consumers are drowning in messages while brands are drowning in options. The answer is to collapse the distance between signal and response, replacing periodic analysis with continuous adjustment and treating data not as something to be gathered, but as something to act on immediately.
Mi3
IAS Total TV solutions launches to give marketers ‘linear-like’ CTV transparency
May 4, 2026
Integral Ad Science today announced, ‘IAS Total TV’, a new comprehensive suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV.
Media Shotz
Omnicom reports 3.9% organic growth in Q1 2026, post-IPG acquisition
May 4, 2026
Omnicom Group has touted a 3.9% organic growth rate in Q1 off the back of US$5.6 billion in revenue from core operations and says it's set to realise substantial cost reductions from synergies across the merging holdco groups.
Mi3
Instagram tests ‘Instants’ for disappearing photo sharing
May 4, 2026
Instagram is reportedly testing a new standalone app called "Instants", marking its latest move into ephemeral, low-pressure social sharing - drawing parallels with Snapchat, BeReal and Locket.
Marketing Interactive
The most expensive lie in marketing
May 4, 2026
Michael Farmer, a veteran advertising strategist, recently published Madison Avenue Media Madness examining what digital advertising has really done to the world’s biggest brands over the past 15 years.
The Media Online
Alphabet exceeds $100 billion In Q1 and its profits almost doubled
May 4, 2026
Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday.
AdExchanger
Advertisers can begin migrating Google ads into ChatGPT
May 4, 2026
Adthena this week launched the free migration tool, "AdBridge," that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. The tool is designed to save advertisers time by enabling them to repurpose campaigns for different platforms -- a practice already used by Microsoft and Google.
MediaPost
These are South Africa’s best agencies to work for, according to Scopen
May 4, 2026
According to the Best Agency to Work For South Africa 2025/26 report by Scopen, satisfaction levels among agency professionals remain high across the industry, with only a small proportion indicating they are considering a move.
Bizcommunity
The TV vs digital debate is over. Digital won
May 4, 2026
Key takeouts from Dentsu’s landmark Brand Reset report.
The Media Online
6 reasons to love Showmax’s move to DStv Stream
May 4, 2026
With Showmax subscribers making the jump to DStv Stream, here’s what they’re discovering in the app that combines streaming content with live TV channels and SuperSport.
MyBroadband
Sorry, not sorry, says ProNutro manufacturer
May 4, 2026
ProNutro’s New Generation ProNutro has come under fire from consumers, but while the company has stated that “we are working on improving the mixability for a better experience”, it says it will not revert to the original product.
Bizcommunity
Volkswagen refreshed iconic VW You and Me TVC as part of their 75th anniversary in SA
May 4, 2026
As part of their 75th anniversary in South Africa this year, Volkswagen Group Africa (VWGA) has refreshed its iconic VW You and Me television advert from the 1980s for the 21st Century.
Bizcommunity
Big moment for new DStv owner in South Africa
May 4, 2026
MultiChoice owner and DStv operator Groupe Canal+ has confirmed it will list on the Johannesburg Stock Exchange (JSE) on 3 June 2026. This came after the French media giant said it expected to list on the exchange soon alongside its annual results for the 2025 financial year.
MyBroadband
New self-service platform to host pre-launch competition aiming to put SMEs on the map
April 27, 2026
Prism, a soon-to-launch self-service platform designed to simplify digital out-of-home (DOOH) media for small businesses, has announced that it is hosting a pre-launch competition that aims to put SMEs on the map. New Self-Service Platform to Host Pre-Launch Competition Aiming to Put SMEs on the Map. Many small business owners face a challenge, and it's not just visibility. It's the capability to scale and sustain visibility efficiently.
Media Update
Retail media has spent the past decade colonising the supermarket aisle and the shopping mall. Now, it is heading for the paddock and the worksite.
April 27, 2026
A new entrant, Works Media Group, is betting that the next tranche of advertising growth lies not in ever more screens in high streets, but in the quieter, more trusted environments where farmers and tradespeople make decisions worth millions.
Mi3
The attention illusion: Why media’s obsession with ‘attention metrics’ risks missing the wider point
April 27, 2026
Attention is the new gold standard, the holy grail, the metric du jour. As a planner, I advocate for deeper consumer understanding, drawing on multiple sources, seeking to look beyond the numbers to the human behind the screen. So I have to ask, what kind of attention are we actually talking about?
The Media Leader
Top Billing reveals presenter lineup ahead of 2026 comeback
April 27, 2026
Top Billing, South Africa’s longest-running and most iconic entertainment and lifestyle programme, set to make its long-awaited return on Thursday, 30 April 2026, has revealed its presenter lineup for the comeback season.
Bizcommunity
IAB Report: Social media ads see 32% jump, search declines
April 27, 2026
Search advertising remains a significant digital ad channel but is growing more slowly than digital video and social media, as detailed in the Interactive Advertising Bureau's annual report.
TV Technology
Kantar reveals the world’s most effective advertising of the year
April 27, 2026
Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards
Bizcommunity
Gen Alpha’s mall resurgence driven by in-store experiences
April 27, 2026
Generation Alpha is reviving brick-and-mortar shopping, with 73% preferring it over online shopping, according to a survey by MG2 Advisory. Retailers are investing in in-store experiences, such as interactive events and comfortable amenities, to attract this demographic.
Marketing Brew
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South African influencers engage in ‘online strike’
May 4, 2026
Creators are rejecting unpaid and trade-exchange deals, questioning why their work is treated as optional.
The Media Online
Your competitor is winning in AI search. You just don’t know it yet
May 4, 2026
Run a free AI search report on Visibiliti.ai and see exactly how your brand shows up in AI results. It’s a quick, easy way to get a clear picture of where you stand and how you can improve. Click here.
Bizcommunity
Meta expands parental controls with teen AI visibility, joining rivals
May 4, 2026
Meta is rolling out a new Family Center feature that allows parents to see the types of conversations their teenagers are having with its AI tools — marking one of its clearest moves yet toward transparency in teen AI use.
Bizcommunity
Nielsen introduces ‘predictive sales lift’ tool
May 4, 2026
Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.
TV Technology
Life stage matters more than age for in-app brand promotions
May 4, 2026
A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
Social Media Today
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