Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service.

“I cannot remember a more dynamic time in the industry. Every facet of the business is being reinvented and the days of impressions as a proxy for results are fading. Streaming and CTV are now performance-driven channels, directly accountable for business outcomes,” IAB CEO David Cohen said in a statement.

Rolling out across 180 markets, the platform unifies Sprite’s global brand expression under a single banner, spanning a refreshed visual identity, a new sonic branding system, and expanded partnerships across music, basketball, fashion and food

Based on secondary analysis of Reuters Institute research, we present the following key findings that summarise young people’s news attitudes and behaviours, and how they have changed. Key findings are: Social‑first/ Video‑centric/ Creator‑led/ Watch/Listen/ Incidental consumption/ Lower interest/ News avoidance/ AI‑comfortable/ Fairness concerns/ Neutrality scepticism/ Lower trust

This week, X has created an option to downvote replies. The goal is to personalize feeds but it may also have some negative effects. More on that below. Let’s see how these updates can be most beneficial to you and your social strategy - with updates also coming to Instagram, Facebook, Meta, and YouTube. Here’s what matters most

Social media platforms Instagram and YouTube have a design defect which means they are addictive, a jury in the United States has ruled.

This edition of the VMR explores video advertising trends for the second half of 2025. The report includes findings that build on the insights revealed in the previous VMR in both the United States and Europe.

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.

Site traffic doesn't look the way it once did. And the dynamics impacting traffic feel like they're changing every day. Crucially, publishers are asking: What's actually happening to traffic, and how can they adapt? Charbeat's latest report, Navigating The New Traffic Landscape, directly answers those questions.

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.

TrendAI has published research on the security and governance risks linked to agentic AI in organisations, based on a survey of 3,700 business and IT decision-makers across 23 countries. The study points to a widening gap between the pace of AI deployment and the controls organisations have in place to manage it.

Contagious Radar 2026 dives into the key trends shaping UK culture and marketing and how brands can adapt to meet evolving consumer needs. The Contagious Radar 2026 identifies key cultural and technological trends that will impact the marketing industry in the year ahead.

LinkedIn is rolling out new tools, including an AI interview feature for Hiring Pro. Meta warns EU advertisers of rising costs due to digital service taxes, and X is reworking its verification process after user complaints — with updates also coming to Instagram, Facebook, TikTok, and WhatsApp. Here’s what matters most.

Advertisers have criticised Google’s ad automation, and now generative AI is taking it further, automating the entire ad supply chain, with a new agentic platform using “neuro-contextual intelligence” to plan and activate media campaigns.