mediaindustrynews

MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

TikTok SA cracks down on harmful content
June 15, 2026
TikTok removed more than 1.1 million videos in South Africa during the fourth quarter of 2025 for violating its Community Guidelines, while also interrupting more than 188 000 live streaming rooms that breached its platform rules. The figures were revealed in TikTok's latest Community Guidelines Enforcement Report, for October to December 2025, which outlines the company's efforts to combat harmful content and improve online safety on the platform.
IT Web
Overwhelming response to major digital publisher’s recruitment call
June 15, 2026
In an ambitious recruitment drive, Independent Online (IOL) recently announced that it is recruiting over 100 positions and the response has been overwhelming, with more than 1,000 applications flooding in within the first 24 hours of advertising multiple vacancies.
Bizcommunity
Integral Ad Science (IAS) expands its brand safety tool to YouTube Audio Ads campaigns
June 15, 2026
Integral Ad Science (IAS) has expanded its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, validating that their ads run adjacent to content that meets their specific safety and suitability standards.
Media Shotz
World Out of Home Organization launches world-first global measure of programmatic DOOH advertising spend
June 15, 2026
The World Out of Home Organization (WOO) has announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately USD$1.4-billion in revenue globally in 2025, equivalent to 7% of total DOOH expenditure.
Media Update
Stop chasing speed
June 15, 2026
Why the real AI advantage isn’t efficiency, it’s effectiveness, says project director: AI & Automation, The Up&Up Group, and Scott Reinders, chief operating officer, Connect (part of the Up&Up Group). There’s a seductive story being told across boardrooms right now: adopt AI, move faster, do more with less. From our experience leading AI implementation and media strategy inside the same agency group, being fast is not a competitive advantage when everyone has access to the same tools.
The Media Online
AI overviews are breaking the lower funnel; radio can fix it
June 15, 2026
For two decades, the implicit deal was simple: pay for keywords, get customers. That contract is void, and the disruption it caused may be one of radio’s most compelling sales arguments as Google’s AI Overviews feature quietly dismantles the modern lower funnel.
Radio Ink
Digital advertising’s measurement problem is larger than the industry recognises
June 15, 2026
The programmatic advertising industry has made genuine progress on transparency, yet less than half of every rand spent reaches a real person. Viewability, the metric on which the industry built its confidence, was never equal to the task and is hugely gamed by fraudsters.
Bizcommunity
Demographica, Second Rodeo & Halo launch Slightly Dangerous Co.
June 15, 2026
Slightly Dangerous Co. takes a different approach. Instead of becoming a larger generalist agency, Demographica, Halo and Second Rodeo remain focused on what they each do best and collaborating when clients need broader expertise.
Bizcommunity
Global launches self-service platform to book audio and OOH media
June 15, 2026
Global has today launched a self-service platform, AdPower, allowing businesses to book audio and outdoor media in minutes, with campaigns going live as soon as the next day. The AdPower platform offers the opportunity to plan, create, book, and measure premium media campaigns in one place, making it easier for businesses who may not have engaged with traditional media before.
The Media Leader
Media spend on customer acquisition accelerates amid rush to AI: Gartner
June 15, 2026
Nearly two-thirds, or 62.6%, of media spend in 2026 is being directed toward conversion and awareness, a 10% increase from 2024, according to newly released data from Gartner’s CMO Spend Survey. The findings signal the importance of new customer acquisition and growth for marketers. Loyalty and retention now accounts for less than 15% of overall media spend, a 29% decrease over the same period.
Marketing Dive
Agencies are no longer buying capabilities – They’re buying time
June 15, 2026
Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. At first glance, these deals may seem unrelated or even duplicative. But viewed together, they suggest the agency industry is entering a new era of M&A, one that can't be judged by yesterday’s playbook.
MediaPost
Nhlanhla and Khensani Nobanda unveil Nobanda Investment Group
June 15, 2026
South Africa’s marketing and media sector has a new structural player with the launch of Nobanda Investment Group, a holding company formed by 555 Media Hub founder Nhlanhla Nobanda, alongside Nedbank CMO Khensani Nobanda.
Bizcommunity
Media24 launches new corporate subscription bundle with The Wall Street Journal
June 15, 2026
Media24 has announced a partnership with The Wall Street Journal which will allow South African businesses to purchase bundled corporate subscriptions directly through Media24, thereby combining access to local news coverage by News24, Netwerk24 or Landbou.com with The Wall Street Journal's global financial and business intelligence in a single package.
Bizcommunity
The brand ‘Doom Loop’ now trapping 84% of marketers
June 15, 2026
Marketers just can’t seem to escape the tyranny of performance marketing metrics. Gartner has just released a survey of more than 400 senior marketing execs and finds that 84% say the companies they work for are trapped in that familiar cycle known as the “brand doom loop.”
MediaPost
Gen Z Australians shift product searches to social
June 15, 2026
Oysterly Media has published research showing that only 26% of Gen Z Australians start product searches on Google. The research, conducted with Oaktree Insights and Consulting, surveyed 1,200 Australians. It found that 74% of young Australians begin product research on social media or AI rather than a traditional search engine. Across the full population, 40% still turn to Google first, highlighting a marked gap between younger users and the wider market.
IT Brief
WPP puts a different type of ad talent to the test with new studio Hex
June 15, 2026
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.
Marketing Dive
IProspect SA celebrates multiple wins at MMA Smarties SA 2026
June 15, 2026
Multiple wins at the 2026 MMA Smarties South Africa Awards have placed iProspect South Africa firmly in the spotlight, recognising work that is redefining how brands earn attention.
Bizcommunity
DStv gets new sports channel
June 15, 2026
DStv quietly launched a new sports channel across its Access, Family, Compact, and Compact Plus bouquets on streaming and satellite. The addition of SportyTV on channel 236 was recently spotted by a keen-eyed MyBroadband Forum member. SportyTV is a 24/7 channel that offers coverage of a range of sports, with a particular focus on football tournaments.
MyBroadband
AI finding its citation hierarchy across applications
June 15, 2026
Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.
MediaPost
South Africa’s TV currency is being rebuilt
June 15, 2026
WARC’s Future of Media 2026 Report opened with a sentence that should have stopped every South African marketer in their tracks: “The established model for media planning and buying is breaking apart, and nobody knows exactly what comes next.” Those are the words of Paul Stringer, Managing Editor at WARC, the global authority on marketing effectiveness.
The Media Online
New streaming service in South Africa
June 15, 2026
MTN Group has announced the launch of MTN One TV, a video streaming service it says will expand access to digital entertainment to more people in Africa. The telecoms giant said the platform was designed to provide flexibility surrounding how customers watched content, with models that varied by market. The MTN One TV service includes free-to-view content, ad-supported streaming, pay-as-you-watch access, or subscriptions.
MyBroadband
CTV has a frequency problem nobody seems to want to fix
June 15, 2026
Every major holding company, every brand with a meaningful media budget, is increasing its streaming allocation. The money is flowing in the right direction. The user experience, on the other hand, is not keeping up. The frequency problem in CTV is neither new nor a secret. The core issue is structural. CTV does not have a universal creative ID standard for programmatically served ads.
MediaPost
New York now requires disclosure of AI performers in ads. How will that change transparency in advertising?
June 15, 2026
It’s disclosure day. And no, we’re not talking about the new Steven Spielberg movie out later this week. We’re talking about the new legislation in New York State, S.8420-A/A.8887-B, that went into effect Tuesday and requires advertisers to disclose the use of “synthetic performers,” aka performers viewers might think are real people, but are actually AI generated.
Marketing Brew
YouTube will now automatically label AI videos
June 8, 2026
The company announced on Wednesday that its internal systems will apply labels when it detects that “significant photorealistic AI” has been used. YouTube will also be making its AI labels more prominent, so they’re easier to spot across both long-form videos and YouTube Shorts.
Tech Crunch
Meta rolls out global expansion of teen content restrictions
June 8, 2026
Meta is expanding its 13+ content settings globally to all teen users as the company continues to add more options to help parents manage their kids’ experience in its apps. Ideally, this move will also help Meta avoid further restrictions regarding teen social media usage.
Social Media Today
OOH planning is shifting from audience targeting to real-world behaviour
June 8, 2026
Out-of-home advertising has always held a unique position within media because it exists inside the environments where real behaviour happens. Yet despite that advantage, OOH planning has often relied on relatively fixed audience assumptions that only partially reflect how people move, decide, and respond in the real world. This is now changing quickly.
The Media Leader
All media is commerce media: If everything is measurable, why is it still so hard to prove what works?
June 8, 2026
Commerce media promises clarity, accountability and measurable outcomes, but as the system scales, tensions emerge around truth, value and trust. Season 3 of All Media is Commerce Media explores what happens when the consequences start catching up with the industry.
The Drum
How Generative AI is redefining visibility and what sales, marketing, and communications leaders must do now
June 8, 2026
As AI-generated answers are replacing traditional search, a significant shift is occurring and it’s one that many companies have yet to recognize fully. This is not a superficial change. It fundamentally alters how visibility is gained and lost, shifting perception from marketing-led to algorithmically assigned a reality that many organizations are not yet monitoring.
The AI Journal
TikTok SA cracks down on harmful content
June 15, 2026
TikTok removed more than 1.1 million videos in South Africa during the fourth quarter of 2025 for violating its Community Guidelines, while also interrupting more than 188 000 live streaming rooms that breached its platform rules. The figures were revealed in TikTok's latest Community Guidelines Enforcement Report, for October to December 2025, which outlines the company's efforts to combat harmful content and improve online safety on the platform.
IT Web
Overwhelming response to major digital publisher’s recruitment call
June 15, 2026
In an ambitious recruitment drive, Independent Online (IOL) recently announced that it is recruiting over 100 positions and the response has been overwhelming, with more than 1,000 applications flooding in within the first 24 hours of advertising multiple vacancies.
Bizcommunity
Integral Ad Science (IAS) expands its brand safety tool to YouTube Audio Ads campaigns
June 15, 2026
Integral Ad Science (IAS) has expanded its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, validating that their ads run adjacent to content that meets their specific safety and suitability standards.
Media Shotz
World Out of Home Organization launches world-first global measure of programmatic DOOH advertising spend
June 15, 2026
The World Out of Home Organization (WOO) has announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately USD$1.4-billion in revenue globally in 2025, equivalent to 7% of total DOOH expenditure.
Media Update
Stop chasing speed
June 15, 2026
Why the real AI advantage isn’t efficiency, it’s effectiveness, says project director: AI & Automation, The Up&Up Group, and Scott Reinders, chief operating officer, Connect (part of the Up&Up Group). There’s a seductive story being told across boardrooms right now: adopt AI, move faster, do more with less. From our experience leading AI implementation and media strategy inside the same agency group, being fast is not a competitive advantage when everyone has access to the same tools.
The Media Online

Podcasts

Scroll to Top