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Showmax no more but subscribers can access DStv Stream trial
April 6, 2026
'Our priority is to ensure customers continue to have a home for the stories they love.'
The Media Online
Top brands boost SA’s economy with R771bn
April 6, 2026
In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to R771bn, marking a notable gain in the country’s economic recovery.
Bizcommunity
How brands and agencies are operationalizing AI as the tech matures
April 6, 2026
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
Marketing Dive
AI pageviews soared in 2025, but aren’t eating into search… yet
April 6, 2026
Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet.
The Measure
Caxton Media puts SA brands at the heart of the world’s biggest sports event
April 6, 2026
Caxton Media is offering advertisers opportunities to engage audiences around the tournament through its exclusive, multi-platform football environment that connects brands with South African fans before, during and after the tournament.
Bizcommunity
Daily Sun is still Mzansi’s trusted voice
April 6, 2026
20 years strong and still growing in the digital space. One thing remains: Daily Sun is the voice of the people. Now, as Publisher of the Year at the 2025 Bookmark Awards and listed among SA’s trusted news brands in the Reuters Institute for the Study of Journalism’s Digital News Report, Daily Sun proves those relationships translate beautifully into the digital space.
Bizcommunity
We need a ‘frequency currency’ for premium video
April 6, 2026
What should be done about this over-frequency problem? First, the industry needs to fess up about it and stop making faux promises of frequency capping. Suggesting that it's being done is a lie. Second, stop pretending that over-frequency is okay. It is not. It is bad for viewers. It is bad for advertisers. And it is bad for publishers.
MediaPost
Apple rolls out ads for Maps as advertising revenue grows
April 6, 2026
The new offering will allow marketers to reach consumers using the app’s search function, as well as through a new Suggested Places feature
Marketing Dive
SA radio stations feature in “Oscars of Radio Awards”
April 6, 2026
South Africa has eight entries on the New York Festivals (NYF) 2026 Radio Awards shortlist, with seven for Hot 102.7 and one for Metro FM.
Bizcommunity
From attention to attentiveness: the metric that matters
April 6, 2026
Attention asks: "Was the ad likely to have been seen?" Attentiveness asks: "Can we prove a human was there?”. For years, we measured reach. Then clicks. Then viewability. Each time, we congratulated ourselves on the sophistication of our analytics and moved on. That is, until someone quietly pointed out that the metric we’d enshrined as ‘gospel’ didn’t actually tell us whether a human being had engaged with the ad in any meaningful way. We are at one of those inflexion points again.
The Media Online
Nearly $100B in global ad growth at risk if energy crisis persists: WARC
April 6, 2026
The researcher outlined three potential scenarios, with the worst one drawing comparisons to the 1973 oil crisis.
Marketing Dive
Revived Top Billing return to TV a no-show in March without explanation, SABC says lifestyle magazine show ‘on SABC3 remains in development’
April 6, 2026
SABC announced that the iconic lifestyle magazine show Top Billing would be returning to SABC3 from March 2026 with several of the former famous presenters, six years after it was cancelled in October 2019. Caroline Phalakatshela, SABC publicist, in response to a media query about Top Billing, told TVwithThinus "The SABC confirms that the return of Top Billing on SABC3 remains in development.
TV With Thinus
Instagram to sell reels ads for viral TV and movies content, ‘cultural moments’ like NFL Games and Black Friday
April 6, 2026
Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. Instagram also launching new, limited-content lineups for “key cultural moments” such as Fashion Week, Formula 1 races, Black Friday and NFL games.
Variety
Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…
April 6, 2026
As we head into the long Easter weekend, The Media Leader thought the time was right to look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
The Media Leader
Gagasi FM unveils exciting new line-up
April 6, 2026
Gagasi FM proudly unveils its highly anticipated new on-air line-up, marking a bold new chapter for the station. The refreshed line-up reflects station’s commitment to deliver compelling and entertaining content that resonates with the constantly evolving audience.
Bizcommunity
Social media updates and new features to know this week
April 6, 2026
This week’s updates include tons of new ad options. Instagram, TikTok, Snapchat and Pinterest have all added new ways to promote ads around cultural moments or big events, which should help visibility and reach – we also have more updates coming to LinkedIn, Insta & LinkedIn. Let’s take a closer look.
PR Daily
70% of teens in Australia still access social media despite bans
April 6, 2026
Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.
Social Media Today
Gen Z is rewriting fandom: from gigs as social hubs to a return to physical culture
April 6, 2026
The 2026 Love Song study from Live Nation (its biggest study yet) shows the Gen Z generation is seeking deeper, real-world connections, with almost 90% considering to attend concerts alone and 96% valuing pre and post-event moments as much as the event itself.
Marketing Interactive
METRO FM’s METRO FM Talk with Faith Mangope shortlisted for 2026 New York Festivals Radio Award
April 6, 2026
"We're thrilled that METRO FM Talk With Faith Mangope has been nominated for the New York Radio Awards in the Talk Programme category. This recognition reflects our team's dedication to creating impactful conversations that resonate globally and driving change.
Media Update
Consumers don’t have an ad problem: Great ideas haven’t changed, the industry has
March 30, 2026
Despite marketing’s growing complexity, great ideas remain the industry’s most powerful currency. “Consumers don’t have a problem with advertising — they have a problem with interruption. We reject bad ads, but we share great ones," says César Vacchiano, president and CEO of Scopen.
Bizcommunity
Whitepaper reveals 85% of South African consumers hooked on loyalty programmes
March 30, 2026
Loyalty participation remains firmly entrenched in South African consumer behaviour, with 85% of South Africans actively using loyalty programmes — up from 82% the previous year. While growth has moderated compared to earlier expansionary years, usage remains robust and stable — signalling a mature loyalty market. Check out the most-used programmes in 2025.
Bizcommunity
SA freelancers face a skills bifurcation, not a job apocalypse from AI – for now
March 30, 2026
The 2026 State of the South African Freelance Economy report's strategic outlook for 2026/27 finds that AI competency will shift from a competitive differentiator to a baseline expectation by late 2027. The 3.6pp demand-supply gap represents an immediate window for early-adopting freelancers.
Bizcommunity
Nielsen ‘blind spot’ gets a little blinder, will cease monitoring many TV markets
March 30, 2026
Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue its radio advertising monitoring service.
MediaPost
How CTV advertising prepped for next-gen reinvention at NewFronts
March 30, 2026
“I cannot remember a more dynamic time in the industry. Every facet of the business is being reinvented and the days of impressions as a proxy for results are fading. Streaming and CTV are now performance-driven channels, directly accountable for business outcomes,” IAB CEO David Cohen said in a statement.
Marketing Dive
Is Sprite’s Gen Z play the freshest in the game?
March 30, 2026
Rolling out across 180 markets, the platform unifies Sprite’s global brand expression under a single banner, spanning a refreshed visual identity, a new sonic branding system, and expanded partnerships across music, basketball, fashion and food
Marketing Interactive
Why Reddit belongs in your media plan
March 30, 2026
Micro communities are hosted across a range of platforms, but one that is often overlooked in South Africa is Reddit.
The Media Online
Understanding young news audiences at a time of rapid change
March 30, 2026
Based on secondary analysis of Reuters Institute research, we present the following key findings that summarise young people’s news attitudes and behaviours, and how they have changed. Key findings are: Social‑first/ Video‑centric/ Creator‑led/ Watch/Listen/ Incidental consumption/ Lower interest/ News avoidance/ AI‑comfortable/ Fairness concerns/ Neutrality scepticism/ Lower trust
Reuters Institute
Social media updates and new features to know this week
March 30, 2026
This week, X has created an option to downvote replies. The goal is to personalize feeds but it may also have some negative effects. More on that below. Let’s see how these updates can be most beneficial to you and your social strategy - with updates also coming to Instagram, Facebook, Meta, and YouTube. Here’s what matters most
PR Daily
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Showmax no more but subscribers can access DStv Stream trial
April 6, 2026
'Our priority is to ensure customers continue to have a home for the stories they love.'
The Media Online
Top brands boost SA’s economy with R771bn
April 6, 2026
In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to R771bn, marking a notable gain in the country’s economic recovery.
Bizcommunity
How brands and agencies are operationalizing AI as the tech matures
April 6, 2026
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
Marketing Dive
AI pageviews soared in 2025, but aren’t eating into search… yet
April 6, 2026
Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet.
The Measure
Caxton Media puts SA brands at the heart of the world’s biggest sports event
April 6, 2026
Caxton Media is offering advertisers opportunities to engage audiences around the tournament through its exclusive, multi-platform football environment that connects brands with South African fans before, during and after the tournament.
Bizcommunity
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