Meta wants to steal TV viewers, Amazon and Apple are meddling with content, and traditional media companies are pursuing megadeals to try and survive.

Artificial intelligence, creators and a bounce-back in craft were some of the shared themes identified by attendees across the sweltering weeklong confab in France.

The World Out of Home Organization Congress in London formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022.

Local broadcasting is at a pivotal moment, with broadcasters and ad-tech innovators converging on strategies and solutions that will ultimately result in the modernization of advertising on local linear television.

Vinton Cerf will step down from his role as Google’s chief internet evangelist next week, marking the conclusion of one of the most influential careers in technology history.

Instead of relying on paid advertising to do the leg work through conventional product messaging, this campaigning leans into humour and absurdity to capture public attention and drive marketing. One of the platform's most successful campaigns was 'Expedition Impossible', where Flat Earthers were issued a challenge to dust off their boots and prove that the Earth is indeed flat and has an edge. The premise was deliberately provocative: if participants could find the edge of the Earth, the CEO of Columbia, Tim Boyle, promised they would win ownership of the company.

Forty-two percent of brand citations in organic search results do not show up in AI overviews for the same query, per an LQ Digital report.

As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver key operational efficiencies, Gartner says.

TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features. According to the announcement, TikTok's AI agents are trained to analyze a wide array of data and synthesize insights into actionable recommendations that advertisers can use to make smarter decisions when creating promotions and strategizing future campaigns.

Major companies are rewiring for artificial intelligence (AI) as part of a larger shift from chatbots toward more capable AI agentic tools that can complete complex, multi-step tasks across apps, files and work environments. The move raises concerns about how much access and authority these agents should have inside corporate and media-planning environments.

Australian media owners face a growing threat beyond shrinking advertising budgets: agencies are increasingly winning pitches with media rates publishers never agreed to honour, setting off a race to the bottom that risks undermining premium journalism and advertising effectiveness.