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Can a brand help you make friends? Heineken sure thinks so
May 18, 2026
“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us. It’s always been hard to break the ice with a stranger. It’s a little easier when there’s common ground—like a shared hobby, interest, or cultural taste. That’s the thinking powering The Clinker, a smart band that wraps around Heineken beer cans and bottles.
Marketing Brew
MMA South Africa Next! Conference 2026: Driving growth in modern marketing
May 18, 2026
The Marketing + Media Alliance (MMA) South Africa’s Next! Conference 2026 will focus on what is working in practice, bringing together the broader marketing industry to explore what drives growth in today’s fragmented and fast-evolving landscape
Bizcommunity
Canal+ signs multi-year renewal with South African Rugby Union
May 18, 2026
France's Canal+ has signed a new multi-year renewal deal with SA Rugby to keep all of the South African Rugby Union's (Saru) domestic competitions, Springbok women and junior age-group matches on MultiChoice's SuperSport in sub-Saharan Africa. It is the first sports content contract Canal+ has signed with a South African sports federation body since it took over MultiChoice in September 2025.
TV With Thinus
Meta is preparing to launch Artificial Intelligence agents to undertake tasks for users
May 18, 2026
Meta is reportedly working on two new agentic artificial intelligence tools, which would enable users to let its Artificial Intelligence systems conduct tasks on their behalf, including shopping, with minimal human guidance.
Social Media Today
Propaganda machine to public good: a brief history of 50 years of TV in South Africa
May 18, 2026
South African TV evolved from apartheid propaganda into a platform for democracy and cultural expression.
The Media Online
Netflix joins the attention war with new ‘Clips’ feature
May 18, 2026
Netflix is stepping deeper into mobile-first behaviour with the launch of Clips, a new vertical video feed designed to make content discovery faster, more intuitive and more aligned with how users already consume media on their phones.
Marketing Interactive
Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report
May 18, 2026
The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.
The Media Leader
Measurement in retail media: Why getting it right matters more than ever
May 18, 2026
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.
The Media Leader
Heineken’s new global agency model rolls out for 2030
May 18, 2026
Heineken has appointed a new roster of Creative, Production, and Media partners to accelerate the next phase of growth for its Global and Power Brands portfolio.
Bizcommunity
Warc warns CMOs: 3 shifts will redefine measurement in 2026
May 18, 2026
Warc has released The Future of Measurement 2026 report, exploring the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.
Bizcommunity
Maps provides 5-year record of consumer behaviour
May 18, 2026
For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset.
Bizcommunity
These marketing concepts have become meaningless—and they’re sabotaging your strategy
May 18, 2026
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Adweek
Media24 named Best in Africa at INMA Awards
May 18, 2026
Media24 has won the International News Media Association (INMA) Global Media Awards’ Best in Africa for Saturday Night Fitness. The Awards’ aim is to surface innovation and best practices in news brands, optimise the use of media features, subscriptions, products, advertising and commerce, and newsroom transformation.
Bizcommunity
Why the experience economy boom makes event sponsorship a smart investment
May 18, 2026
The experience economy sends a clear signal about where brand investment can still create differentiated impact. In an age where AI can generate endless digital content in seconds, a counterintuitive trend is reshaping marketing: people are craving real, tangible, in-person experiences more than ever before.
The Media Online
Ad workflow woes stalling AI adoption
May 18, 2026
Despite everything advertisers hear about the benefits of performance using agentic and generative AI in ad campaigns, marketers face challenges finding the budgets, implementing the technology, and understanding exactly how it works. Taboola commissioned a survey of 200 marketers responsible for performance strategies at their respective organizations.
MediaPost
The average age of first-time home buyers drops into the 30s
May 18, 2026
Stats from Standard Bank show some remarkable trends among first-time home buyers – they’re getting younger, more women are receiving mortgage loans, and Gauteng accounts for nearly half the national affordable home loan uptake.
Moneyweb
Is inaccurate data draining your media budget?
May 18, 2026
Is the data powering your ad campaigns accurate? Chances are, it depends. And chances are, it’s costing advertisers anywhere from 30–60% of ad spend due to mistargeted audiences. The Measure sat down with Chip Russo, CRO/President at Truthset, the company validating the consumer data powering the trillion-dollar advertising industry.
The Measure
Linear-like transparency will give buyers confidence to scale CTV investments, says IAS
May 18, 2026
Integral Ad Science, the media measurement and optimisation platform provider, has launched IAS Total TV to provide real-time publisher-enabled content-level transparency measurement. This product indicates genre, age rating, language, channel classification, title and programme-level data.
The Media Online
Google tests ‘Remy’: How soon before agents own the ad chain?
May 18, 2026
There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and serve personalized ads to consumers.
MediaPost
AB InBev named Cannes Marketer Of The Year for record third time
May 8, 2026
The Cannes Lions International Festival of Creativity announced today that AB InBev is the 2026 Creative Marketer of the Year. It’s the first time that a single company has won the award three times – it also won in 2022 and 2023.
MediaPost
Meta is preparing to launch AI agents to undertake tasks for users
May 8, 2026
Meta is reportedly working on two new agentic artificial intelligence tools, which would enable users to let its AI systems conduct tasks on their behalf, including shopping, with minimal human guidance.
Social Media Today
These marketing concepts have become meaningless—and they’re sabotaging your strategy
May 8, 2026
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Adweek
Ad agencies face hurdles in shift to pay-for-performance
May 8, 2026
The advertising industry is witnessing a significant shift as leading agencies like WPP explore pay-for-performance (PFP) models, tying their compensation directly to measurable sales and brand outcomes rather than billable hours, writes Big Chalk Analytics' Rick Miller.
AdExchanger
Ads that know too much: AI reverse engineers identity from ad streams
May 8, 2026
The internet’s bargain has historically been simple: Give up a little data, get a lot of relevance. In recent years, regulators tightened the terms, platforms trimmed the most sensitive targeting, and the industry declared progress. Yet a study from Australian researchers suggests the system never really changed.
Mi3
Paramount’s WBD deal nears the finish line as streaming revenue climbs
May 8, 2026
Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery (WBD) is proceeding apace. It expects to finalize the deal by the end of Q3.
AdExchanger
Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report
May 8, 2026
The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.
The Media Leader
Measurement in retail media: Why getting it right matters more than ever
May 8, 2026
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.
The Media Leader
Netflix joins the attention war with new ‘Clips’ feature
May 8, 2026
Netflix is stepping deeper into mobile-first behaviour with the launch of Clips, a new vertical video feed designed to make content discovery faster, more intuitive and more aligned with how users already consume media on their phones.
Marketing Interactive
Load More
Can a brand help you make friends? Heineken sure thinks so
May 18, 2026
“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us. It’s always been hard to break the ice with a stranger. It’s a little easier when there’s common ground—like a shared hobby, interest, or cultural taste. That’s the thinking powering The Clinker, a smart band that wraps around Heineken beer cans and bottles.
Marketing Brew
MMA South Africa Next! Conference 2026: Driving growth in modern marketing
May 18, 2026
The Marketing + Media Alliance (MMA) South Africa’s Next! Conference 2026 will focus on what is working in practice, bringing together the broader marketing industry to explore what drives growth in today’s fragmented and fast-evolving landscape
Bizcommunity
Canal+ signs multi-year renewal with South African Rugby Union
May 18, 2026
France's Canal+ has signed a new multi-year renewal deal with SA Rugby to keep all of the South African Rugby Union's (Saru) domestic competitions, Springbok women and junior age-group matches on MultiChoice's SuperSport in sub-Saharan Africa. It is the first sports content contract Canal+ has signed with a South African sports federation body since it took over MultiChoice in September 2025.
TV With Thinus
Meta is preparing to launch Artificial Intelligence agents to undertake tasks for users
May 18, 2026
Meta is reportedly working on two new agentic artificial intelligence tools, which would enable users to let its Artificial Intelligence systems conduct tasks on their behalf, including shopping, with minimal human guidance.
Social Media Today
Propaganda machine to public good: a brief history of 50 years of TV in South Africa
May 18, 2026
South African TV evolved from apartheid propaganda into a platform for democracy and cultural expression.
The Media Online
Load More

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