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Latest Updates

New data highlights concerns about the rise of AI
October 20, 2025
While tech companies promote the benefits of AI, many consumers remain sceptical about its long-term impact. Pew Research’s latest global survey reveals widespread concern about AI and strong support for tighter regulation to ensure its safe use and as you can see in this chart.
Social Media Today
The Ad Context Protocol aims to make sense of agentic ad demand
October 20, 2025
AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.
Ad Exchanger
California becomes first state to regulate AI companion chatbots
October 20, 2025
California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.
Tech Crunch
Values-Driven Marketing: new model helps tap into consumer motivations
October 20, 2025
Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.
Warc
Facebook and Instagram users in UK can soon pay to skip ads
October 20, 2025
Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.
Marketing Dive
36 Predictions for social media marketing in 2026
October 20, 2025
It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities.
Social Media Today
Australian government to go live this weekend with social media ban ads
October 20, 2025
A national education campaign that includes TV, radio, print and socials will commence this Sunday (19 October) to prepare Australians for the new social media minimum age laws, coming into effect on 10 December.
Mi3
Audience targeting in Google Ads Search campaigns: How to layer data for better results
October 20, 2025
Audience targeting in Google Ads Search campaigns: How to layer data for better results Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
Search Engine Land
Sam Altman says ChatGPT will soon allow erotica for adult users
October 20, 2025
OpenAI CEO Sam Altman announced in a post on X Tuesday the company will soon relax some of ChatGPT’s safety restrictions, allowing users to make the chatbot’s responses friendlier or more “human-like,” and for “verified adults” to engage in erotic conversations.
Tech Crunch
Agencies are done only dabbling in AI. Now comes the hard part.
October 20, 2025
At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.
Ad Week
Nearly half of US marketers plan to invest in MMM over the next year
October 20, 2025
27.6% of US brand and agency marketers found MMM to be the most reliable marketing measurement methodology, according to the same July survey from EMARKETER and TransUnion. Multitouch attribution (MTA) (19.4%) and unified, holistic measurement solutions (18.9%) came in second and third, respectively, in this survey.
eMarketer
CMOs share what brands get wrong when marketing to Gen Z
October 20, 2025
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
Marketing Dive
An industry push for ad auction transparency standards
October 20, 2025
Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry to adopt them.
Media Post
Big Amazon bet: Omnicom’s bid to outrun ad rivals by slashing compute costs, build data personalisation leviathan – and how it’s already changing Australian ecom economics
October 20, 2025
Omnicom has closed its final data centre, shifting its global marketing infrastructure to Amazon Web Services to power its AI-driven future. With 90 petabytes of data already on AWS and 50 more coming via its Interpublic acquisition, the move aims to enable personalised storytelling at scale — where AI guides media, defines affinity, and drives action.
Mi3
Publicis’ strong Q3 earnings underscore the importance of AI and performance innovation
October 20, 2025
Publicis Groupe posted strong Q3 2025 results, with organic net revenue up 5.7% YoY—beating forecasts. It raised its 2025 growth outlook to 5–5.5%, citing rising demand for AI-driven advertising.
eMarketer
International arrivals surge 30.2% as SA’s tourism rebound strengthens
October 20, 2025
South Africa’s inbound tourism sector continues its strong recovery, with international arrivals up 30.2% year-on-year in August 2025, reaching 935,738 visitors. Between January and August, the country welcomed 6.79 million tourists, a 15.8% increase compared to the same period in 2024.
Bizcommunity
Publicis Groupe wins Loeries Regional Agency of the Year for the second consecutive year
October 20, 2025
Publicis Groupe Middle East & Africa has once again been named Regional Agency Group of the Year at the 2025 Loeries Awards, marking its second consecutive year at the top. The win reaffirms the Groupe’s creative excellence and integrated strength across markets, with standout performances from LePub, Machine, and MSL.
Bizcommunity
Joe Public named Agency of the Year at 2025 Loerie Awards
October 20, 2025
Clients Chicken Licken, Nedbank, Flying Fish, Castle Milk Stout, Cell C and Uber are all winners.
The Media Online
Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH
October 20, 2025
In the past, advertisers who were keen on leveraging the scale of digilites forecourt network only had access to data showing probable audience size, with little certainty around the true reach of their campaigns.
Bizcommunity
Big plans for DStv in South Africa
October 20, 2025
While DStv subscribers will not notice any immediate change after Canal+’s acquisition of MultiChoice, the French media giant has big plans for the service in South Africa.
Daily Investor
New online news publications taking on News24 and IOL in South Africa
October 20, 2025
In August 2024, Newsday was launched by a group of young journalists with a passion for media and journalism. Newsday, backed by Broad Media, describes itself as a trusted source of information about South Africa with investigative journalism, general news, and in-depth reporting.
MyBroadband
Nu Metro unveils new and refurbished 9-auditorium Gateway cineplex in Durban
October 20, 2025
Nu Metro has opened the cinema chain's new flagship cinema complex at the Gateway Theatre of Shopping shopping mall in Durban on 3 October, with South Africa's first-ever 270-degree ScreenX auditorium as well as its new VIP Premiere Cinemas.
TV with Thinus
BRC: RAMS contract awarded to GfK
October 20, 2025
This appointment aism to mark a milestone for the South African marketing, business, media and advertising sectors, ensuring the delivery of robust, innovative and actionable radio audience data for the industry, says the BRC.
Media Update
MOST Awards 2025: Excellence, unwrapped
October 20, 2025
The MOST rankings provide 'insight into what drives value in media relationships today'.
The Media Online
Your most up-to-date snapshot of social media updates this week – 6 October
October 13, 2025
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.
PR Daily
TikTok is talking to brands like it’s a grocer now
October 13, 2025
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products
Modern Retail
The end of SEO-PPC silos: Building a unified search strategy for the AI era
October 13, 2025
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.
Search Engine Land
From keyword to dialogue: How Hyundai optimizes for AI-driven search
October 13, 2025
How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.
Marketing Dive
New data highlights concerns about the rise of AI
October 20, 2025
While tech companies promote the benefits of AI, many consumers remain sceptical about its long-term impact. Pew Research’s latest global survey reveals widespread concern about AI and strong support for tighter regulation to ensure its safe use and as you can see in this chart.
Social Media Today
The Ad Context Protocol aims to make sense of agentic ad demand
October 20, 2025
AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.
Ad Exchanger
California becomes first state to regulate AI companion chatbots
October 20, 2025
California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.
Tech Crunch
Values-Driven Marketing: new model helps tap into consumer motivations
October 20, 2025
Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.
Warc
Facebook and Instagram users in UK can soon pay to skip ads
October 20, 2025
Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.
Marketing Dive

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