mediaindustrynews

MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

Your most Up-to-Date Snapshot of social media updates this week
September 1, 2025
From TikTok’s new school verification feature to Meta’s holiday ad targeting, there are numerous updates to dig into. Read on to see how new tools can help you shape your strategy for the upcoming season.
PR Daily
Musk quest for Microsoft AI software biz likely includes Ads
September 1, 2025
As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI
Media Post
How omnichannel thinking is reshaping prDOOH
September 1, 2025
Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.
Media Shotz
Global marketing leaders say they’ll invest more in social media
September 1, 2025
Sprout Social’s Impact of Social Media Marketing is based on the views of over 1,200 marketing professionals worldwide. They credit social media with delivering business outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%) but they feel less confident about how to measure return on investment.
Warc
Statistical significance is a perilous safeguard in marketing
September 1, 2025
Most researchers don't understand statistical significance. So, marketers – and planners and buyers – can be forgiven for misunderstanding it, too. For all the good it does, it also brings much bad to making decisions. Not because statistical significance is out of place in marketing research and marketing. But because it is frequently misused and misapplied. Making it a perilous safeguard.
Media Post
Why digital marketers should treat trust as a strategic asset
September 1, 2025
The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust.
The Drum
Scaling attention-first strategies: What APAC teaches us about performance media
September 1, 2025
APAC markets are redefining performance media by prioritising attention over exposure, and what marketers elsewhere can learn about turning attention into a competitive advantage.
Warc
South Africa’s favourite tech podcast hits 8 million views
September 1, 2025
The reason behind this growth is no secret – What’s Next has continually featured exceptional guests and insightful conversations. This was true from the very first episode, which featured venture capitalist and business leader Michael Jordaan.
MyBroadband
Reddit’s rapid ad business expansion sets a new pace for emerging platforms
September 1, 2025
Reddit’s advertising business grew by 84% year-on-year in the second quarter, reaching $464.8m. The growth, up on the 61.0% increase in the previous quarter, further cemented Reddit’s position as the fastest-growing major social platform in 2025.
Warc
You can now download e.tv shows on eVOD
September 1, 2025
“We’ve developed this feature with our audience in mind, and data costs remain a key barrier for many South Africans when it comes to streaming. With the new download functionality, we’re putting the power back in the hands of our viewers—giving them control over how and when they enjoy their favourite shows,” added Junior Qwabe, eMedia’s CTO.
Hypertext
It shouldn’t be just about reach
September 1, 2025
For years, out-of-home (OOH) advertising was measured by audience size and impressions. Easy to report, yes – but those numbers only tell us who might have seen an ad, not whether it connected or drove any shift in awareness, perception or intent. Attribution changes the game.
The Media Online
Inside the ANA’s new data framework: a marketer’s quick guide
September 1, 2025
We get an exclusive first look at the ANA’s Data Solutions Framework for Marketers – broken down in this quick, no-jargon guide with what you need to know.
The Drum
Bravo Africa to debut on DStv
September 1, 2025
NBC Universal International Networks & Direct-To-Consumer will debut Bravo Africa on 7 October on DStv, replacing E! Africa, which has steadily increased its offering of Bravo content.
Bizcommunity
How mom influencers drive results at every stage of the marketing funnel
September 1, 2025
If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. Let’s walk through the influencer marketing funnel and see how the right content creator can move a mom from awareness to loyalty.
Media Post
South Africans kick off festive shopping earlier each year
September 1, 2025
According to data from consumer insights researchers, KLA, South Africans are starting their festive shopping earlier each year – a notable trend driven by deal-hunting, digital convenience, and a desire to avoid last-minute chaos.
Bizcommunity
BrandMapp: SA consumer class still loves the big screen
September 1, 2025
SA consumer class ranks movies at number three in their top five, just behind music and travel. The survey reveals that 67% of adults in the South African consumer class go to the movies, and of that 20% are movie ‘fans’ who go six or more times a year. Eighty-two per cent of the total consumer class are signed up for loyalty programmes, with 12% of them members of the Ster-Kinekor Club and 5% using Nu Metro Scene.
Bizcommunity
Every question you ask, every comment you make, I’ll be recording you
September 1, 2025
Recently, OpenAI ChatGPT users were shocked – shocked, I tell you! – to discover that their searches were appearing in Google search. You morons! What do you think AI chatbots are doing? Doing all your homework for free or a mere $20 a month? I think not!
The Registry
Quality audiences: Why lower traffic might be bette
September 1, 2025
More traffic doesn’t always mean more value. Learn why attracting fewer, but better, visitors may be the smarter move for real business impact.
Search Engine Land
Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa
September 1, 2025
Publicis Groupe Africa will draw on Campbell’s years of experience as she leads creative transformation across the Groupe, partnering closely with clients to sharpen brand and marketing impact in a rapidly evolving business landscape.
Bizcommunity
How SAB maintains its longevity as a cultural powerhouse
September 1, 2025
A Q&A with Vaughn Croeser, vice president of marketing at South African Breweries.
The Media Online
Estée Lauder changes its media strategy
September 1, 2025
The Estée Lauder Companies Inc – whose brands include Clinique and The Ordinary as well as the eponymous Estée Lauder – has altered its media strategy, in one of several moves aimed at boosting new customer acquisition.
Warc
Meta further consolidates ad-targeting options
September 1, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's plan to automate ad creation - including targeting, creative and measurement.
Media Post
Digital ads drive in-store retail media to an inflection point
September 1, 2025
In-store retail media is transforming shopper marketing into a more interactive and addressable form of advertising, innovations that may help to sustain the growth of profitable ad businesses in the face of stiffening competition in the digital market. This is especially true for retailers with a large store footprint.
Warc
The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping
August 25, 2025
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training
Ad Exchanger
Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says
August 25, 2025
The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.
Retail Dive
This week’s social media updates and new features to know
August 25, 2025
This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Including Meta, X, Threads and more
PR Daily
Parks: Social video now accounts for 20% of TV viewing
August 25, 2025
Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates.
TV Technology
Streaming continues ad revenue gain on linear TV, study says
August 25, 2025
Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.
Marketing Dive
Your most Up-to-Date Snapshot of social media updates this week
September 1, 2025
From TikTok’s new school verification feature to Meta’s holiday ad targeting, there are numerous updates to dig into. Read on to see how new tools can help you shape your strategy for the upcoming season.
PR Daily
Musk quest for Microsoft AI software biz likely includes Ads
September 1, 2025
As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI
Media Post
How omnichannel thinking is reshaping prDOOH
September 1, 2025
Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.
Media Shotz
Global marketing leaders say they’ll invest more in social media
September 1, 2025
Sprout Social’s Impact of Social Media Marketing is based on the views of over 1,200 marketing professionals worldwide. They credit social media with delivering business outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%) but they feel less confident about how to measure return on investment.
Warc
Statistical significance is a perilous safeguard in marketing
September 1, 2025
Most researchers don't understand statistical significance. So, marketers – and planners and buyers – can be forgiven for misunderstanding it, too. For all the good it does, it also brings much bad to making decisions. Not because statistical significance is out of place in marketing research and marketing. But because it is frequently misused and misapplied. Making it a perilous safeguard.
Media Post

Podcasts

Scroll to Top