While tech companies promote the benefits of AI, many consumers remain sceptical about its long-term impact. Pew Research’s latest global survey reveals widespread concern about AI and strong support for tighter regulation to ensure its safe use and as you can see in this chart.

AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.

California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.

Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.

Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.

It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities.

A national education campaign that includes TV, radio, print and socials will commence this Sunday (19 October) to prepare Australians for the new social media minimum age laws, coming into effect on 10 December.

Audience targeting in Google Ads Search campaigns: How to layer data for better results Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

OpenAI CEO Sam Altman announced in a post on X Tuesday the company will soon relax some of ChatGPT’s safety restrictions, allowing users to make the chatbot’s responses friendlier or more “human-like,” and for “verified adults” to engage in erotic conversations.

At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.

27.6% of US brand and agency marketers found MMM to be the most reliable marketing measurement methodology, according to the same July survey from EMARKETER and TransUnion. Multitouch attribution (MTA) (19.4%) and unified, holistic measurement solutions (18.9%) came in second and third, respectively, in this survey.

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry to adopt them.

Omnicom has closed its final data centre, shifting its global marketing infrastructure to Amazon Web Services to power its AI-driven future. With 90 petabytes of data already on AWS and 50 more coming via its Interpublic acquisition, the move aims to enable personalised storytelling at scale — where AI guides media, defines affinity, and drives action.

Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.

TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.

How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.