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Latest Updates

Your most Up-to-Date Snapshot of social media updates this week
September 22, 2025
This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.
PR Daily
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
September 22, 2025
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
Marketing Dive
Pinterest adds shoppable “where-to-buy links”
September 22, 2025
In preparation for the holiday season, Pinterest is launching “where-to-buy links,” a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.
Media Post
Google Search rank and position tracking is a mess right now
September 22, 2025
What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.
Search Engine Land
No more sketchy data: Why ‘close enough’ won’t work in marketing’s AI era
September 22, 2025
The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn’t speak the same language. And no one was truly accountable for whether the data being fed into marketing systems was structured, accurate or even usable.
Ad Exchanger
Influencers are expanding far beyond their social media channels—and brands are both a tool and a benefactor
September 22, 2025
Influencer Tefi Pessoa recently partnered with The Cut to launch a podcast, and it’s brand synergy for both parties.
Marketing Brew
Netflix opens ad inventory to Amazon DSP
September 22, 2025
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory.
Bizcommunity
Online brands only targeting heavy buyers are missing out, says study
September 22, 2025
Online brands should invest in targeting a wide range of buyers, not just those that buy the most frequently, according to a new study which provides evidence that light buyers contribute to about 50% of online sales.
Warc
Planning’s new MVPs: Skills for the next 5 years
September 22, 2025
Media planning is changing fast. Faster than a TikTok trend. Faster than the client lead changing their mind about the Q3 strategy. And the best planners of the next five years won’t be the ones who just keep up — they’ll shape what comes next
The Media Leader
Meta launches first smart glasses with built-in screen
September 22, 2025
Meta Platforms Inc., seeking to turn its smart glasses lineup into a must-have product, on Wednesday unveiled its first version with a built-in screen. It can show text messages, video calls, turn-by-turn directions in maps and visual results from queries to Meta’s AI service. The latest model, the $799 (R13,400) Meta Ray-Ban Display, features a screen in the right lens.
MyBroadband
From branding to action: Best practices for using QR codes in performance CTV
September 22, 2025
From measuring scan times, volumes, specific ads, locations and devices that enable optimizing CTV creative and timing, QR codes provide marketers with actionable campaign data that was previously unavailable for most TV campaigns.
Ad Exchanger
The 4 Ps of marketing, reimagined for the AI era
September 22, 2025
They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.
MarTech
Dentsu grows programmatic know-how with Index Exchange, Chalice AI
September 22, 2025
The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.
Marketing Dive
Where prestige meets presence: Visionet takes centre stage at OR Tambo’s international gateway
September 22, 2025
Airport Ads® has expanded its Visionet™ network with a bold new large-format digital billboard located in the International Departures area of OR Tambo Airport – one of Africa’s busiest global transit hubs.
Bizcommunity
SABC appoints specialist advertising partners
September 22, 2025
The SABC has appointed Arise/365 Digital, Media North and Mediamark as specialist digital sales partners following a rigorous and competitive procurement process. “These partnerships are about unlocking greater value for our clients,” said Nomsa Chabeli, group chief executive officer.
The Media Online
MultiChoice reorganisation begins
September 22, 2025
South African pay-TV giant MultiChoice has notified shareholders that the agreements necessary to implement the company’s reorganisation have now become unconditional and will begin. “As previously advised, the reorganisation is to be undertaken in order to enable the implementation of Canal+’s mandatory offer for MultiChoice,” the company said.
MyBroadband
SA e-commerce market to surpass R130bn in 2025
September 22, 2025
South Africa’s online retail sector is entering a new era, with e-commerce turnover expected to exceed R130bn by the end of 2025 and capture nearly 10% of the country’s total retail market.
Bizcommunity
Online gambling grips South Africa
September 22, 2025
In five years, the income of bookmakers and online gambling services has surged from R10.1 billion to R152.6 billion, a recently published report from Stats SA shows.
MyBroadband
Big changes for alcohol on the cards for South Africa
September 22, 2025
A new private members’ bill has been tabled in parliament seeking to introduce a complete ban on the advertising of alcohol in the country. It broadly aims to prohibit the advertisement, promotion or product placement of liquor in South Africa, also calling on the state to make deliberate attempts to “counter the normalisation of alcohol and liquor usage.”
Business Tech
Who is the Og Influencer lighting Up South Africa’s screens?
September 22, 2025
The self-proclaimed “OG Influencer” has taken over digital out-of-home (DOOH) with lines like “You stretch, I reach” in gyms, “All eyes on me, literally” in malls, and “More followers than your feed. I just call them the population” across roadside screens. The campaign is unapologetic, disruptive and unmissable.
DOOH
MasterChef SA from Primedia Studios and Homebrew Films moves to e.tv for season 6 as entries open for a month
September 22, 2025
"We're thrilled to have secured a primetime slot on the country's biggest free-to-air independent broadcaster and its complementary channels, known for serving world-class entertainment to its multitude of viewers. And, we can't wait to meet all the contestants who'll whip up the new season's must-watch moments."
TV with Thinus
Agency Scope 2025’s 3 preliminary findings: A glimpse into marketers’ changing expectations
September 22, 2025
The South African industry is at a turning point as marketer-agency relations are reshaped. That’s what is emerging from Agency Scope 2025.
Bizcommunity
Financial Mail bows out
September 22, 2025
Financial Mail, one of South Africa’s most respected weekly financial titles, will publish its final edition on 30 October 2025, drawing the curtain on a 65-year legacy of hard-hitting financial journalism. Arena Holdings announced the decision in a note to staff on Monday, saying the title’s editorial expertise will be folded into Business Day as part of a strategic integration.
Moneyweb
Kershnee Pillay promoted to Starcom MD; Publicis Media announces senior appointments
September 22, 2025
Kershnee Pillay has been promoted to managing director of Starcom. In addition, Brian Muguto joins Publicis Media as head of strategy, and Kevin Ndinguri takes on the role of chief investment officer.
Bizcommunity
BRC appoints GfK to deliver total video measurement
September 22, 2025
The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and deploy the country's new Total Video Measurement service, aligning the market's currency with the way South Africans actually watch television and video today.
Media Update
Your most Up-to-Date Snapshot of social media updates this week
September 15, 2025
We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.
PR Daily
Performance focus brings complex problems
September 15, 2025
Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.
Warc
Are Google’s AI Overviews eating your PPC revenue? Key things to know
September 15, 2025
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Search Engine Land
Your most Up-to-Date Snapshot of social media updates this week
September 22, 2025
This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.
PR Daily
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
September 22, 2025
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
Marketing Dive
Pinterest adds shoppable “where-to-buy links”
September 22, 2025
In preparation for the holiday season, Pinterest is launching “where-to-buy links,” a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.
Media Post
Google Search rank and position tracking is a mess right now
September 22, 2025
What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.
Search Engine Land
No more sketchy data: Why ‘close enough’ won’t work in marketing’s AI era
September 22, 2025
The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn’t speak the same language. And no one was truly accountable for whether the data being fed into marketing systems was structured, accurate or even usable.
Ad Exchanger

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