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MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

QMS and Garnier shine with Australia’s first programmatic 3DOOH activation

QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.

Artificial intelligence agents in SEO: What you need to know

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Search Engine Land

Barb launches overnight commercial reporting in beta

Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.

Time spent with media reaches ‘saturation,’ declines first time since great recession

Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.

Artificial intelligence overviews contributing to significant drops in web traffic

Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.

Social media’s dangers confronted at TED 2025

Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.

Reddit adds partner collaboration within its ads manager platform

Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.

Social Media Today

OpenAP unveils standardized ‘converged’ streaming identity solution

Eight years ago, major broadcasters launched OpenAP to shift from survey-based TV measurement to big data. Today, OpenAP is unveiling a new “converged” solution to standardize identity data across the streaming video market.

Adlook & Lumen research partner to redefine attention-driven advertising

Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.

What people think of artificial intelligence: Stanford Index report 2025

Generative artificial intelligence is now part of daily work and business, bringing both promise and skepticism—tracked by Stanford’s AI Index since 2022.

Meta sued for allegedly overcharging advertisers by $4B

A South Carolina gym is suing Meta, claiming Facebook overcharged advertisers by $4 billion from 2013 over a four-year period.

I Tried the best artificial intelligence lead generation tools: Find out which ones are right for you

Let’s see some of their most prominent features and check which of these would be the best for your business.

News faces a UGC tipping point as advertisers look elsewhere

Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.

Omnicom grows in Q1, alters full-year outlook

Omnicom reported a 1.6% gain in total revenue for the first quarter to $3.69 billion, with organic growth of 3.4%. The U.S., the company’s largest region was up 4.6%.

Publicis starts year with strong Q1

Publicis Groupe started the year strong with Q1 net revenue up 9.4% to €3.54B ($4.01B) and 4.9% organic growth.

‘Minecraft’ becomes year’s highest-grossing theatrical to date

In just 10 days, Warner Bros.' "A Minecraft Movie" has become the highest-grossing film of the year, earning $550 million globally ($281 mill. in domestic revenue), according to IMDb Box Office Mojo.

South African retail trade sales show 3.9% growth

South African retail sales rose 3.9% year on year in February, according to data published by Stats SA.

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

Ogilvy South Africa is the top African agency named in the The Warc Awards for Effectiveness 2025 shortlist with four of the six African campaigns.

Gagasi FM nominated for Best Radio Station at the 2025 Urban Music Awards South Africa

Gagasi FM is proud to announce its nomination for Best Radio Station (South Africa) at the prestigious Urban Music Awards 2025 (UMA).

Tribunal dismisses MultiChoice’s bid to halt merger case with SABC

The Competition Tribunal has dismissed MultiChoice’s bid to halt a case over its alleged unnotified merger with the SABC.

MTN teams up with UK’s Synamedia to launch African streaming platform

MTN Group has partnered with UK-based Synamedia to launch a new streaming platform for mobile and fibre users across Africa.

Business Day: Your trusted, insightful business news – made more accessible – Out today!

For nearly 40 years, Business Day has been your go-to source for factual, business agenda setting news. We take pride in this mission and are honoured by your continued trust.

South African bank battle heating up

The battle to win over customers in the South African banking sector is intensifying between the country’s traditional banks and new digital entrants.

Raj Lalbahadur appointed Media24 CEO

Current Media24 interim CEO Raj Lalbahadur has been appointed Media24 CEO, effective 11 April 2025

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

Search Engine Land

People losing trust in social media as disinformation spreads

The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

Kantar Creative Effectiveness Awards Announces 2025 Winners

According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.

Three Ships Whisky earns top spot at 2025 World Whiskies Awards

The proudly South African whisky impressed the judges to such an extent that they awarded it the World’s Best title in the Blended Whisky category, outshining competition from Scotland, America, Japan, and Ireland, amongst others.

QMS and Garnier shine with Australia’s first programmatic 3DOOH activation

QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.

Artificial intelligence agents in SEO: What you need to know

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Search Engine Land

Barb launches overnight commercial reporting in beta

Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.

Time spent with media reaches ‘saturation,’ declines first time since great recession

Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.

Artificial intelligence overviews contributing to significant drops in web traffic

Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.

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