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Your most up-to-date snapshot of social media updates this week – 23 September
September 29, 2025
Hello again, social friends! This week we’re covering new AI integrations into LinkedIn while TikTok is offering greater insights into trending topics. Let’s take a closer look and see where these tools can improve your social media strategy.
PR Daily
Oreo transforms crosswalks into cookies to spur impulse purchases
September 29, 2025
Part of the brand’s “creative commerce” strategy, the outdoor activations feature QR codes that access special offers at Kroger locations.
Marketing Dive
Samsung to display ads on smart refrigerators in the US
September 29, 2025
Samsung has confirmed that some of its Family Hub smart refrigerators in the United States will begin displaying advertisements, sparking debate among consumers who have spent thousands on the high-end appliances.
MSN
Facebook is getting an AI dating assistant
September 29, 2025
This chatbot is intended to help users find matches who are more closely tailored to what they are looking for. For example, Meta might suggest users ask it to find “a Brooklyn girl in tech,” or a user could ask the AI to help refine their profile.
Tech Crunch
Kantar Media Reactions 2025: Your guide to the media landscape
September 29, 2025
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025. Smarter media planning starts now.
Kantar
New Channel Factory tool targets performance marketing roadblock
September 29, 2025
Channel Factory, the global brand suitability and contextual advertising platform, today announced the official launch of its guaranteed Cost Per Lead (CPL) solution, designed to address one of the most overlooked and unmeasurable challenges in modern marketing: the consideration stage.
Media Shotz
AB InBev and Netflix Announce global brand partnership
September 29, 2025
Both AB InBev and Netflix bring people together through shared passions like sports, food, music, and comedy. Together, the companies will create even more enjoyable experiences for legal drinking age fans around the world and connect with audiences in new and exciting ways.
Netflix
News brands’ halo is underused in advertising, new report finds
September 29, 2025
Attention obviously matters to advertising, with strong evidence that high-attention media supercharges the creative that runs on it. Ads on high-attention media also enjoy some of the effects of that media, with news brands’ perceptions of quality, trust, and awareness one of the most important services they confer on advertisers – all critical to driving advertising profitability.
Warc
Brands set their sights on phones, keys, and wallets
September 29, 2025
From lip gloss phone cases to tequila keychains, brands are creating products meant to hold and display their products to build awareness and affinity.
Marketing Brew
High-attention media is more profitable, finds Peter Field, Lumen and Newsworks
September 29, 2025
High-attention media campaigns deliver significantly better business outcomes compared with low-attention ones, according to a study from news publishing marketing body Newsworks, attention measurement company Lumen and effectiveness expert Peter Field. It found that media campaigns in high-attention formats boost market share by 12%, thanks in part to a 17% uplift in brand effects.
The Media Leader
To build or not to build: 5 Agency tips for strategic tech investment
September 29, 2025
Every agency has access to the same DSPs, the same optimization algorithms and the same measurement tools, which means that true competitive advantage becomes nearly impossible to achieve. For agencies willing to invest strategically in technology, building proprietary capabilities isn’t a distraction from their core business; it’s an evolution that can help them deliver better outcomes for clients.
Ad Exchanger
Marketers report surging ROI as genAI moves from pilot to practice
September 29, 2025
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
MarTech
DOOH proves effective video mix partner as new study reveals 90% recall rates
September 29, 2025
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
PPC Land
VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce
September 29, 2025
Home / Resources / VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce.
4As
Bravo Africa reveals celebrity lineup for Dating #NoFilter SA season 2
September 29, 2025
Second season premieres on Bravo Africa on 11 October at 6pm.
Bizcommunity
Disney+ to add live ESPN linear channels in South Africa from 2 October at no extra cost
September 29, 2025
Fans will have access to the two 24-hour linear ESPN channels that showcase the very best live and studio sports programming from the US and around the world, spanning major leagues and iconic competitions.
Bizcommunity
Exclusive | 2025 Township CX Report: 3 critical shifts for brands and retailers
September 29, 2025
While conventional marketing wisdom suggests that brand loyalty runs deep, the fifth annual Township CX Report, produced by Rogerwilco with Field & Insights Africa and MoyaApp, shows a different picture.
MSN
Smile FM is proud to celebrate another winner of Cape Town’s benchmark breakfast radio contest – Ryan’s R50 000 Noise.
September 29, 2025
This time it was Jesse from Goodwood, who cracked it and correctly identified the latest Noise as CUTTING 3D GLASSES WITH A KNIFE. Jesse is now R50 000 richer! The mystery sound plays every weekday morning at 07h10 and 08h10 on the Ryan O’Connor Breakfast Show and is proudly sponsored by The Crazy Store since May 2023.
LinkedIn
WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate
September 29, 2025
Women in Marketing (WiM) Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, and Gen Z voices in Bryanston, Johannesburg, last week for the second edition of its Real Talk Debate series. The session asked a timely and provocative question: Is the industry ready for Africa’s Gen Z audiences?
Bizcommunity
Outdoor Network switches on new digital rotator in Richards Bay
September 29, 2025
Outdoor Network, the company behind South Africa’s only national rotating digital billboard network, continues to raise the bar for DOOH advertising. With the addition of a new site in Richards Bay, the network now spans 22 digital billboard rotators nationwide, offering an impressive reach of 11 million VACs per month across South Africa.
Bizcommunity
Tractor unveils new premium cladding for its DOOH network
September 29, 2025
Leading out of home (OOH) media owner Tractor Outdoor has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network while ensuring advertisers enjoy greater visibility and brand safety.
Bizcommunity
NIQ State of Retail: Signs of recovery in some sectors, but consumer spending remains cautious
September 29, 2025
NielsenIQ (NIQ) South Africa has released its State of the Retail Nation analysis for the first half of 2025, showing healthy increases in retail sales value and volume. SA consumers spent just over R324.4bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the first six months of the year. This represents year-over-year value growth of 7.4%, with unit sales also increasing by 7.2%.
Bizcommunity
South Africa’s middle class is cracking
September 29, 2025
South Africa’s Consumer Confidence Index (CCI) recorded another decline for the third quarter of the year, driven by tanking sentiment among the country’s middle class.
Business Tech
The new man running DStv
September 29, 2025
David Mignot was recently announced as CEO of Canal+ Africa, which has assumed control over MultiChoice Group after clearing all regulatory conditions for its takeover. The Frenchman is a seasoned media and telecoms executive and has notched significant achievements leading Canal+ in its predominantly Francophone African markets.
MyBroadband
Your most Up-to-Date Snapshot of social media updates this week
September 22, 2025
This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.
PR Daily
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
September 22, 2025
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
Marketing Dive
Pinterest adds shoppable “where-to-buy links”
September 22, 2025
In preparation for the holiday season, Pinterest is launching “where-to-buy links,” a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.
Media Post
Google Search rank and position tracking is a mess right now
September 22, 2025
What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.
Search Engine Land
Your most up-to-date snapshot of social media updates this week – 23 September
September 29, 2025
Hello again, social friends! This week we’re covering new AI integrations into LinkedIn while TikTok is offering greater insights into trending topics. Let’s take a closer look and see where these tools can improve your social media strategy.
PR Daily
Oreo transforms crosswalks into cookies to spur impulse purchases
September 29, 2025
Part of the brand’s “creative commerce” strategy, the outdoor activations feature QR codes that access special offers at Kroger locations.
Marketing Dive
Samsung to display ads on smart refrigerators in the US
September 29, 2025
Samsung has confirmed that some of its Family Hub smart refrigerators in the United States will begin displaying advertisements, sparking debate among consumers who have spent thousands on the high-end appliances.
MSN
Facebook is getting an AI dating assistant
September 29, 2025
This chatbot is intended to help users find matches who are more closely tailored to what they are looking for. For example, Meta might suggest users ask it to find “a Brooklyn girl in tech,” or a user could ask the AI to help refine their profile.
Tech Crunch
Kantar Media Reactions 2025: Your guide to the media landscape
September 29, 2025
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025. Smarter media planning starts now.
Kantar

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