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Your most up-to-date snapshot of social media updates this week – 10/11/2025
November 17, 2025
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
PR Daily
Mapped: The Global Cost of Living Index 2025
November 17, 2025
Key Takeaways: • Numbeo’s Global Cost of Living Index measures the price of goods, services, and rent relative to New York City (baseline of 100). • Traditional wealth hubs like Switzerland and Singapore are the most expensive, while South Asian nations like India, Pakistan, and Bangladesh are the cheapest.
Visual Capitalist
Definition of ‘TV’ is expanding: Here’s what the numbers say
November 17, 2025
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.”
Marketing Dive
WPP study finds radio’s real power is ‘priming’ consumers before they shop
November 17, 2025
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
Inside Radio
In industry first, DoubleVerify will validate non-human agent traffic
November 17, 2025
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new "DV AI Verification" service.
Media Post
Google rolls out chatbot agents for marketers
November 17, 2025
The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.
Ad Exchanger
What actually makes global media planning work: Speed, agility, understanding
November 17, 2025
The Future of Media London 2025. The former VP of Global Media from P&G, Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
The Media Leader
Addressable TV comes of age in the US: Optimism and collaboration define Go Addressable summit
November 17, 2025
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
The Media Leader
ANA finds minuscule ‘risk’ in programmatic media buys
November 17, 2025
After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to advertisers buying programmatic web and mobile ad inventory, as well as the sentiment associated with it.
Media Post
AI is taking entry level ad jobs—except for those fluent in the tech
November 17, 2025
AI is reshaping ad agencies, reducing the need for entry-level hires, according to Sunup: 91% of US senior leaders expect AI to cut headcount, and 57% have slowed or paused junior hiring. Sunup cofounder Brendan Shea discussed the impact on agency models, opportunities, and future trends with EMARKETER.
Marketing Brew
Ad-tech companies are looking to standardize agentic AI media buying
November 17, 2025
PubMatic, Scope3 and others have launched the Ad Context Protocol (AdCP), an open standard that lets AI agents communicate with ad platforms. Similar to OpenRTB, it enables buy- and sell-side agents to transact without real-time auctions and bridges today’s DSPs, SSPs and ad servers with future AI-driven capabilities.
Marketing Brew
Marketer’s Toolkit 2026: A guide to sustained uncertainty
November 17, 2025
The Marketer’s Toolkit 2026 is a map for making sense of a world that’s rapidly and constantly changing through five macro trends to prepare you for next year and make critical decisions right now – here’s what you need to know.
Warc
Sadoun to Omnicom: Start reporting net growth
November 17, 2025
Publicis CEO Arthur Sadoun criticized Omnicom for reporting organic revenue growth on a gross, rather than net, basis. Speaking at the Morgan Stanley European Tech, Media and Telecom conference, he said comparisons must stop after Omnicom’s Interpublic acquisition and hinted Publicis could switch to gross reporting if Omnicom doesn’t adopt net figures.
Media Post
The strategy behind Publicis Groupe’s landmark year — with Niel Bornman
November 17, 2025
At The Media Leader’s Future of Media event in London, host Jack Benjamin spoke with Niel Bornman, CEO of Publicis Media Connected UK. Publicis, the fastest-growing global media group, has restructured for post-pandemic growth, with Bornman discussing how its data-driven model is shaping advertiser focus on performance media.
The Media Leader
IPG cuts 800 employees, APAC revenue dips
November 17, 2025
Interpublic Group cut 800 jobs in Q3, bringing total layoffs this year to about 3,200, and vacated 135,000 square feet of office space as part of ongoing cost-optimisation efforts.
Marketing Interactive
Cracking the R900-billion township market
November 17, 2025
SA’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The 2025 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa and MoyaApp, reveals an evolving township ecosystem where economic pressure is reshaping how people make choices and what truly drives their allegiance to brands.
The Media Online
5 key trends from the AdForum Worldwide Summit 2025
November 17, 2025
In October, South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.
Bizcommunity
South Africa’s freelance market is growing — Here’s what’s changing and how to seize it
November 17, 2025
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
Media Update
Decoding Gen Z: The first post-brand generation
November 17, 2025
South African marketers are confronting an uncomfortable truth: their most valuable future consumers don't trust them, don't watch their ads, and increasingly don't care about their brands.
Bizcommunity
Unlock powerful retail insights with Trade Intelligence’s refreshed website
November 17, 2025
Retail research business Trade Intelligence has just launched its new website. www.tradeintelligence.co.za has been completely redesigned to bring strategic insights to a new generation of digital natives.
Bizcommunity
Loyalty crisis: South Africans switching brands faster than ever
November 17, 2025
As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a consequence, marketers are being forced to rethink retention and redefine ‘value’ in a post-loyalty economy.
Bizcommunity
Vodacom signs up with Starlink
November 17, 2025
The partnership aims to deliver high-speed broadband to businesses across Africa and expand rural coverage by integrating Starlink’s satellite backhaul into Vodacom’s network to boost reach and performance.
Business Tech
John Hunt to Retire as Worldwide Creative Chair of TBWA
November 17, 2025
TBWA has announced that John Hunt, one of South Africa's advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December.
Media Update
Your most up-to-date snapshot of social media updates this week – 03/11/2025
November 10, 2025
Hello, social butterflies! We’re in the last couple months of the year and many social platforms are launching more AI-powered tools to help you navigate the holiday season, or gain more leads. Let’s dive into this week’s updates and see where these new features can fit into your social media strategy.
PR Daily
Global retail media ad market nears $200bn, but gold-rush era wanes
November 10, 2025
The global retail media market is now worth almost $200 billion and retains significant momentum, with ad investment projected to surpass that amount by 2027, however, underlying this growth is an evolving industry.
Media Shotz
Unilever’s ice-cream unit picks Publicis Groupe as global media Agency Of Record
November 10, 2025
Unilever’s soon-to-be independent ice-cream unit has appointed Publicis Groupe as its global media agency of record, covering planning, buying, and strategy across key Asian markets including China, India, and Indonesia. The account was previously held by WPP’s Mindshare.
Marketing Interactive
IAB releases guidelines for using CTV as performance channel
November 10, 2025
The IAB is positioning connected TV (CTV) as a performance channel, releasing its first guidelines on using conversion APIs (CAPI) to achieve this. Marketers are increasingly viewing CTV like search — combining targeting, brand building, and measurable results. See infographic.
Media Post
Gartner just dropped its 2026 tech trends – and it’s not all AI: Here’s the list
November 10, 2025
In 2026, according to the latest research from Gartner, disruption is accelerating, and AI is no longer optional. The technology is sprinkled throughout the list in various forms, from multi-agent systems to physical AI, driving Gartner's list of the most strategic technology trends for 2026.
ZD Net
Your most up-to-date snapshot of social media updates this week – 10/11/2025
November 17, 2025
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
PR Daily
Mapped: The Global Cost of Living Index 2025
November 17, 2025
Key Takeaways: • Numbeo’s Global Cost of Living Index measures the price of goods, services, and rent relative to New York City (baseline of 100). • Traditional wealth hubs like Switzerland and Singapore are the most expensive, while South Asian nations like India, Pakistan, and Bangladesh are the cheapest.
Visual Capitalist
Definition of ‘TV’ is expanding: Here’s what the numbers say
November 17, 2025
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.”
Marketing Dive
WPP study finds radio’s real power is ‘priming’ consumers before they shop
November 17, 2025
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
Inside Radio
In industry first, DoubleVerify will validate non-human agent traffic
November 17, 2025
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new "DV AI Verification" service.
Media Post

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