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Your most Up-to-Date Snapshot of social media updates this week
September 15, 2025
We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.
PR Daily
Performance focus brings complex problems
September 15, 2025
Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.
Warc
Are Google’s AI Overviews eating your PPC revenue? Key things to know
September 15, 2025
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Search Engine Land
Microsoft’s Copilot outpaces ChatGPT in US mobile growth, data shows
September 15, 2025
OpenAI’s ChatGPT still dominates the market with 25.4 million mobile users, but its 17.9% growth over the same period trails Copilot’s 175% surge to 8.8 million. Google’s Gemini also saw traction, with mobile usage growing 68% to 14.3 million users, due in part to its being preloaded on Pixel phones.
Ad Week
Apple’s AI Answer engine to Enhance Siri with privacy-focused queries in 2026
September 15, 2025
Apple is developing an AI-powered "answer engine" called World Knowledge Answers to enhance Siri, Safari, and Spotlight with concise, privacy-focused responses to multimodal queries. Building on Apple Intelligence, it aims to compete with rivals like ChatGPT, with a potential launch in 2026.
WebProNews
Ad-funded SVOD reach in UK triples
September 15, 2025
Ad-funded streaming now reaches 30% of UK adults each week, up from 11% in 2024 and 10% in 2023. The growth has been driven by a combination of factors including price hikes for ad-free options and Amazon Prime Video’s decision to auto-enroll existing customers into its ad tier when it launched in January 2024.
The Media Leader
OpenAI announces AI-powered hiring platform to take on LinkedIn
September 15, 2025
OpenAI says it’s developing an AI-powered hiring platform to connect businesses and employees, a service that would put the outfit in close competition with LinkedIn. The product is called the OpenAI Jobs Platform, and the company expects to launch the service by mid-2026, an OpenAI spokesperson told TechCrunch.
Tech Crunch
More than half of consumers are wary of AI-powered search: Gartner
September 15, 2025
While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.
Marketing Dive
The trust equation: how premium media communicates
September 15, 2025
Eighty-five percent of consumers say they are more likely to trust brands that advertise on premium media, also driving greater purchase intent and greater association, according to new research.
Warc
5 Ways to research key trends for social media ad campaigns
September 15, 2025
Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.
Social Media Today
How generative engines define and rank trustworthy content
September 15, 2025
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
Search Engine Land
AI and the future of search advertising spend
September 15, 2025
AI search platforms owners including Microsoft, Amazon, Google and Perplexity sell ads, but – for now – marketers are prioritising organic over paid. However, just as organic implementation preceded the growth of paid advertising in search, social media and mobile, AI search is likely to follow a similar trajectory.
Warc
Most CMOs: ‘We didn’t sign up for a tech job’
September 15, 2025
Is marketing actually a creative career, or is it just about tech now? Research released today has found that 92% of CMOs admit they’d have chosen a different career than marketing if they had known how tech-heavy the job would be.
Media Shotz
SABC Sport and Hollywoodbets unite to livestream Afcon 2025
September 15, 2025
This summer, the continent unites for Africa’s biggest football showdown -The TotalEnergies Africa Cup of Nations Morocco 2025 (Afcon).
Bizcommunity
Big questions about the future of the SABC
September 15, 2025
Khusela Diko, chair of the Portfolio Committee on Communications and Digital Technologies, says the South African Broadcasting Corporation (SABC) is on the brink of collapse. “As we stand here today, Sentech, which has SABC as its main client, is bleeding more than R70 million per month to subsidise SABC’s broadcast signal costs. This is unsustainable,” she said
MyBroadband
Her Collective: “When women get together with collective intention, magic happens”
September 15, 2025
Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston, when 31 trailblazing women media leaders and their matched 31 mentees met for a networking lunch.
Bizcommunity
Your mass market strategy may be wrong. Here’s why
September 15, 2025
Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer to as the ‘mass market’.
Bizcommunity
From shot glass to status symbol?
September 15, 2025
BrandMapp 2024 reveals that premium tequila is no longer a niche indulgence - it’s part of the mainstream drinking culture in South Africa.
LinkedIn
SA’s commuters: The surprising market driving digital engagement
September 15, 2025
For years, South Africa’s commuter class has been treated as too broad, too hard to reach, or too low-value to matter. But fresh data tells a different story. Far from being a passive audience in the “backseat,” commuters are a powerful growth engine hiding in plain sight.
Bizcommunity
Walmart launching in South Africa
September 15, 2025
Walmart International President and CEO Kath McLay said Walmart’s South African stores will offer a wide range of merchandise, including fresh groceries, household essentials, apparel and technology
MyBroadband
Marketing with machines: ACA issues white paper on AI
September 15, 2025
Essential reading for the media industry as the Association calls for informed, responsible adoption across the advertising industry.
The Media Online
TV’s secret decline in South Africa
September 15, 2025
Veteran broadcasting journalist Thinus Ferreria has criticised the Broadcasting Research Council of South Africa’s (BRC’s) decision to hide the country’s declining linear television viewership figures. The BRC stopped publishing its monthly Television Audience Measurement Survey (TAMS) of the most-watched TV broadcasts after November 2024.
MyBroadband
Matrix Group furthers growth journey with majority stake in Beyond The Click Technology Group
September 15, 2025
‘Acquiring a majority stake in Beyond the Click represents a bold step in our growth journey,’ said Kgaugelo Maphai, Founder and CEO of Matrix Group. ‘As marketing and technology continue to converge, this partnership enables us to create integrated solutions that help our clients not only reach more customers, but also retain and engage them more effectively.’
Modern Marketing
Instagram is finally launching an iPad app
September 8, 2025
After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.
Tech Crunch
Meta allows advertisers to restrict terms from AI-generated text
September 8, 2025
To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.
Media Post
How legacy CPG brands can crack the social-first marketing code
September 8, 2025
Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z.
Marketing Dive
Scaling PPC with AI automation: Scripts, data, and custom tools
September 8, 2025
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. PPC advertising has never stood still.
Search Engine Land
Almost 50% of marketing data is inaccurate – Adverity study
September 8, 2025
43% of CMOs believe less than half their marketing data is reliable. This global issue spans all company sizes, sectors, and regions, with marketers everywhere grappling with poor-quality data.
Media Shotz
Your most Up-to-Date Snapshot of social media updates this week
September 15, 2025
We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.
PR Daily
Performance focus brings complex problems
September 15, 2025
Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.
Warc
Are Google’s AI Overviews eating your PPC revenue? Key things to know
September 15, 2025
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Search Engine Land
Microsoft’s Copilot outpaces ChatGPT in US mobile growth, data shows
September 15, 2025
OpenAI’s ChatGPT still dominates the market with 25.4 million mobile users, but its 17.9% growth over the same period trails Copilot’s 175% surge to 8.8 million. Google’s Gemini also saw traction, with mobile usage growing 68% to 14.3 million users, due in part to its being preloaded on Pixel phones.
Ad Week
Apple’s AI Answer engine to Enhance Siri with privacy-focused queries in 2026
September 15, 2025
Apple is developing an AI-powered "answer engine" called World Knowledge Answers to enhance Siri, Safari, and Spotlight with concise, privacy-focused responses to multimodal queries. Building on Apple Intelligence, it aims to compete with rivals like ChatGPT, with a potential launch in 2026.
WebProNews

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