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Gartner just dropped its 2026 tech trends – and it’s not all AI: Here’s the list
November 10, 2025
In 2026, according to the latest research from Gartner, disruption is accelerating, and AI is no longer optional. The technology is sprinkled throughout the list in various forms, from multi-agent systems to physical AI, driving Gartner's list of the most strategic technology trends for 2026.
ZD Net
How marketers are planning to use AI, influencers and more in 2026
November 10, 2025
Most social media marketers use AI tools, but fewer than half report major efficiency gains, according to Emplifi’s State of Social Media Marketing 2026 report, based on insights from over 500 marketers. Download the full report here, but in this post, we’ll take a look at some of the key notes.
Social Media Today
How the new UGC drives results
November 10, 2025
As the social influence of creators, influencers and product fans continues to grow, marketers are using these players to boost campaign effectiveness and build brands on social networks, a topic explored in our new report. We examine three award-winning case studies from Kraft Heinz, KPN, and Apple to uncover how UGC is delivering for brands.
Warc
Brands should plan for decay, not just initial campaign impact
November 10, 2025
The lifespan of a multichannel campaign can be extended through careful media planning while ads are on air, new research has found. Thinkbox, the UK body for commercial television, partnered with Tapestry Research to explore decay in purchase intent after a campaign has concluded – and the role of channel selection in slowing that decay.
Warc
What marketers are missing as loyalty drivers evolve: report
November 10, 2025
Brand loyalty is often less influenced by emotional connection than by pragmatic considerations like convenience and situational need, according to new GWI research conducted on behalf of Razorfish.
Marketing Dive
Consumers trust podcasters more than influencers and celebrities, study finds
November 10, 2025
Podcasters succeed by building trust, according to Acast’s Podcast Pulse 2025. Journalists and podcasters are equally trusted by 33% of consumers, ahead of YouTubers (31%), influencers (28%), and celebrities (25%). While 75% don’t see podcasters as influencers, 84% say a podcaster has changed their mind, and 70% have considered a new brand based on a podcast recommendation.
Media Post
S4 capital loses more ground in Q3, downgrades full-year outlook
November 10, 2025
S4 Capital reported a 6.9% drop in net revenue for the third quarter to 167 GBP with an organic revenue shortfall of 4.4%. Results were below expectations, and company shares were down more than 7% in midday trading.
Media Post
Omnicom responds to rumors that it will sunset DDB
November 10, 2025
Omnicom Group has responded to reports that it plans to retire the DDB agency brand following its $13.5 billion acquisition of Interpublic Group, which is expected to close by the end of November. The company did not confirm or deny the reports, but said it is evaluating its agencies ahead of the deal closing.
Ad Week
WPP Cindy Rose on Q3 performance: “There is a lot to do”
November 10, 2025
Chief executive officer of WPP, Cindy Rose acknowledged the network’s poor performance as Q3 revenue dropped YoY and like-for-like (LFL), with revenue less pass-through costs also down.
Bizcommunity
Tractor Outdoor ramps up its Cape Town CBD presence with two new high-profile sites
November 10, 2025
Leading out-of-home (OOH) media owner Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street – extending its footprint across the city’s most valuable commercial and lifestyle zones.
Bizcommunity
First SA Google Search CPC and CTR industry benchmark
November 10, 2025
Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 industries.
Bizcommunity
5FM Announces Launch of New Website
November 10, 2025
5FM has announced that its new website is a powerhouse content hub — built for the always-on listener, the youth who move Mzansi
Media Update
Radio: Merging the in-store and on-air world
November 10, 2025
Radio in South Africa isn’t just alive — it’s evolving. Xtra Impact Radio Packages is a radio retail package solution created with Rainmaker Media, the retail media network powered by the Shoprite Group, and its Xtra Savings rewards programme database.
Bizcommunity
Gen Z has spoken: Brands that give back win big
November 10, 2025
Our recent Varsity Vibe survey with over 12,000 respondents found that 83% of young respondents care whether a brand helps with community or social causes, while 86% said they’re more likely to shop at brands that do. The small gap between caring and acting speaks volumes. It suggests that purpose doesn’t just appeal to personal values – it influences purchasing behaviour.
Bizcommunity
SABC revives Top Billing from March 2026
November 10, 2025
The iconic weekly South African lifestyle magazine show Top Billing will return to SABC3 from March 2026 with several of the former famous presenters, six years after it was cancelled in October 2019.
TV with Thinus
Hot 102.7FM voted Gauteng’s Favourite Radio Station
November 10, 2025
Johannesburg’s much-loved radio station Hot 102.7FM has once again proven that radio done right wins hearts – claiming a sweep of the major ‘Best of’ awards in 2025.
Bizcommunity
Connected media: The next frontier in South African media planning
November 10, 2025
For over a decade, South Africa’s media industry has chased performance — tracking every click, view, and conversion to turn media from an art into a data-driven science. This focus delivered measurable returns and efficiency but also revealed key flaws: fragmented insights, siloed reporting, and inconsistent attribution that obscure the full view of the consumer.
Bizcommunity
The age of integrated media
November 10, 2025
Inspired by the industry feedback from the recent MOST Awards, I can’t help but reflect on the year that has brought integration to the centre of our story like never before. Innovation was a common theme in measuring the industry’s top performers, but what caught my attention was one particular comment about Primedia Broadcasting, “always pushing the bounds with integrations and innovations”. Integrations. The one thing that has probably become the most powerful catalyst for innovation in modern media.
Bizcommunity
‘Parles-tu français?’: Canal+ Africa orders MultiChoice to cut agreed billing of suppliers and producers by 20%, staffers told to learn French
November 10, 2025
Weeks into Canal+’s takeover of MultiChoice, staff describe a “very tense atmosphere” at the Randburg head office, where Canal+ Africa CEO David Mignot is said to be turning it into a “French chateau.” Three weeks ago, Canal+ ordered cost cuts — demanding suppliers and producers slash billing by 20% — while purchase orders stopped being approved.
TV with Thinus
The Financial Mail AdFocus Awards 2025 shortlist is out!
November 10, 2025
“The sheer volume and exceptional quality of submissions presented our jury with an incredibly challenging, yet ultimately rewarding, task says Vicki Buys, managing director, Ogilvy, and this year’s FM AdFocus Awards chairperson. See the shortlist here.
Bizcommunity
Pick n Pay relaunching iconic brand in South Africa
November 10, 2025
Speaking with the Business Times, Pick n Pay CEO Sean Summers said that the retailer is relaunching its No Name in-house brand. The company first launched its No Name private label in 1976, offering customers budget-friendly alternatives to premium brands. There are now over 3,000 Pick’n Pay No Name options.
Business Tech
Your most up-to-date snapshot of social media updates this week – 27/10/2025
November 3, 2025
Happy Tuesday, social media friends! This week’s social updates include numerous tools that can be used to harness AI to improve audience reach. There are also added protections for users susceptible to online scams. Let’s dive in and see where these features can enhance your strategy.
PR Daily
Heineken takes a swing at AI friendships with cheeky OOH ad
November 3, 2025
Heineken joins the AI companionship buzz with a witty campaign celebrating real connections over a beer. Created with LePub New York, it extends the SocialOffSocials push for authentic interaction. Centred on a bottle opener necklace—a playful “wearable tech”—the campaign drives home its message: “The best way to make a friend is over a beer.”
Marketing Interactive
Nvidia becomes first public company worth $5 trillion
November 3, 2025
Nvidia, the main beneficiary of the AI boom, has become the first public company to surpass a $5 trillion market cap. Its shares jumped 5.6% to $212.19 after U.S. President Donald Trump said he plans to discuss Nvidia’s Blackwell chips with China’s President Xi Jinping.
Tech Crunch
Eos’ steamy shower billboards bring self-care to busy cities
November 3, 2025
Fogged up OOH promotes the company's Cashmere body washes. There’s nothing better than a piping hot shower after a long day, especially as the cold starts to bite. But what if the shower could come to you, offering a moment to pause on your commute?
Ad Week
The New York Times set to introduce vertical video tab
November 3, 2025
The New York Times has launched a new Watch tab in its main app, introducing a dedicated space for vertical video and marking a major step in the publication’s move toward visual storytelling.
Bizcommunity
Ads might be coming to Apple Maps next year
November 3, 2025
Apple Maps may start showing ads next year, letting businesses pay to appear in search results, Bloomberg’s Mark Gurman reports. The move expands Apple’s ad strategy beyond the App Store, with plans to use AI for more relevant results. Gurman questions whether users will push back as Apple’s ecosystem grows more ad-driven.
Tech Crunch
Google tests ‘customer values’ for campaigns, agencies push back
November 3, 2025
Google is testing automatic “New Customer Value” assignments in NCA campaigns without advertiser consent, drawing pushback from agencies. It’s unclear whether the backlash stems from misunderstanding the process or doubts about Google’s planning.
Media Post
Gartner just dropped its 2026 tech trends – and it’s not all AI: Here’s the list
November 10, 2025
In 2026, according to the latest research from Gartner, disruption is accelerating, and AI is no longer optional. The technology is sprinkled throughout the list in various forms, from multi-agent systems to physical AI, driving Gartner's list of the most strategic technology trends for 2026.
ZD Net
How marketers are planning to use AI, influencers and more in 2026
November 10, 2025
Most social media marketers use AI tools, but fewer than half report major efficiency gains, according to Emplifi’s State of Social Media Marketing 2026 report, based on insights from over 500 marketers. Download the full report here, but in this post, we’ll take a look at some of the key notes.
Social Media Today
How the new UGC drives results
November 10, 2025
As the social influence of creators, influencers and product fans continues to grow, marketers are using these players to boost campaign effectiveness and build brands on social networks, a topic explored in our new report. We examine three award-winning case studies from Kraft Heinz, KPN, and Apple to uncover how UGC is delivering for brands.
Warc
Brands should plan for decay, not just initial campaign impact
November 10, 2025
The lifespan of a multichannel campaign can be extended through careful media planning while ads are on air, new research has found. Thinkbox, the UK body for commercial television, partnered with Tapestry Research to explore decay in purchase intent after a campaign has concluded – and the role of channel selection in slowing that decay.
Warc
What marketers are missing as loyalty drivers evolve: report
November 10, 2025
Brand loyalty is often less influenced by emotional connection than by pragmatic considerations like convenience and situational need, according to new GWI research conducted on behalf of Razorfish.
Marketing Dive

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