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MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

Your most up-to-date snapshot of social media updates this week – 6 October
October 13, 2025
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.
PR Daily
TikTok is talking to brands like it’s a grocer now
October 13, 2025
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products
Modern Retail
The end of SEO-PPC silos: Building a unified search strategy for the AI era
October 13, 2025
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.
Search Engine Land
From keyword to dialogue: How Hyundai optimizes for AI-driven search
October 13, 2025
How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.
Marketing Dive
Optimizing content for generative engines: 17 actionable tips
October 13, 2025
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
Search Engine Land
Search without clicks: Rethinking brand SEO in an AI-fragmented journey
October 13, 2025
Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.
Ad Exchanger
Google AI Mode arrives to upend Australian publishers
October 13, 2025
Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic. AI Mode is touted as “Google’s most powerful AI search experience” by the company.
Mumbrella
New study questions ad recall’s reliability
October 13, 2025
Ad recall, a common brand lift metric, produces inaccurate results 80% of the time, according to new research from On Device based on more than 2,000 digital campaigns. On Device compared ad recall responses against real, passively measured, ad exposure using its proprietary technology. It found that ad recall consistently misattributes ad views given the high prevalence of both false positives and false negatives.
Warc
Nielsen measurement accreditation faces uncertain future—again
October 13, 2025
Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.
Marketing Brew
How brands are using AI to optimize digital out-of-home advertising
October 13, 2025
Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.
US Chamber
‘Premium’ now is about presence, not placement
October 13, 2025
Premium today means delivering scale with precision: finding the right moment when users are leaned-in and receptive, showing up in the right places where attention feels natural rather than forced, and creating the right value exchange through experiences that are seamless, useful, and genuinely worth engaging in.
The Drum
Influencers deliver disproportionately through long term ROI
October 13, 2025
Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference
Warc
We’ve never spent more on advertising. It’s never done less for us
October 13, 2025
Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and we need to talk about it.
The Drum
Inside Merkury: Africa’s unrivalled identity-driven marketing platform
October 13, 2025
Merkury is transforming brand-to-consumer connections across Africa, now operating in South Africa, Nigeria, Ghana, and Kenya. With over 20 million verified identities in South Africa and 28 million in Nigeria across 48 touchpoints, the platform offers brands unmatched reach, precision, and insight in key markets.
Bizcommunity
Jacaranda FM launches new brand positioning
October 13, 2025
Jacaranda FM has announced a bold new strategic brand positioning, officially launching as 'Your No.1 Feel Good Station'. The new positioning formalises the station's long-standing promise to deliver content that consistently uplifts listeners, moving beyond conventional music programming to emphasise the emotional connection and community impact that defines the brand, adds the station.
Media Update
Mervyn Naidu appointed Commercial Manager at Time Out South Africa
October 13, 2025
Kagiso Media Radio (KMR) has strengthened its leadership team with the appointment of Mervyn Naidu as Commercial Manager of Time Out South Africa
Media Update
New BMi Research reports uncover what’s driving changes in consumer spend, behaviour
October 13, 2025
BMi Research has launched a new report series exploring shifts in South African shopper behaviour. Backed by Roots 8.1, the country’s most comprehensive local consumer survey, the reports reveal changing buying habits and the factors driving them.
Bizcommunity
Smile FM launches South Africa’s first search for the best song of all time
October 13, 2025
Smile FM has announced an exciting new multi-platform campaign to crown The Best Song of All Time, inviting South Africans to nominate, debate, and celebrate the music that has defined their lives.
Smile
The MOST Awards now happening on 15 October 2025
October 13, 2025
MOST Awards set the benchmark of excellence in the South African media industry, where the best in media agency and media owner service in South Africa are recognised.
The Media Online
South Africa sets new standards with Gen Z-focused advertising
October 13, 2025
Gen Z is the new wave of consumers that are shaping the marketplace. They’re on track to becoming the world’s wealthiest generation, yet brands are unsure how to connect with them.
Bizcommunity
New South African bank taking on Capitec off to a flying start
October 13, 2025
OM Bank CEO Clarence Nethengwe explained to Daily Investor that the conversion of existing Money Account customers is part of the bank’s phased launch to market.
Daily Investor
John Bailey acquires Sunday World and Sunday Sun
October 13, 2025
In announcing the acquisition, Bailey expressed his appreciation to the previous owners and editorial teams, saying their work had laid a strong foundation. He emphasised that readers can continue to expect the bold reporting and engaging storytelling for which the publications are known.
Bizcommunity
All the changes coming to Disney+ in South Africa
October 13, 2025
In countries where Hulu is not available — including South Africa — much of Hulu’s content was already offered under the Star brand. In these countries, the Star tile on the Disney+ home page will change to Hulu on 8 October 2025, joining the five other brand tiles — Disney, Pixar, Star Wars, Marvel, and National Geographic.
MyBroadband
Your most up-to-date snapshot of social media updates this week – 29 September
October 6, 2025
Good day, social leaders! It’s a new week with new updates, including numerous ad options in Pinterest. Let’s take a closer look at these changes and see how they can help streamline your social media strategies.
PR Daily
CTV growth drives programmatic, bringing new advertisers – VMR
October 6, 2025
The latest VMR reviews video ad trends for 1H 2025, building on 2H 2024 insights in the US and Europe. CTV ad views rose sharply—up 31% in Europe and 8% in the US—cementing CTV as the key device for premium video ads.
Media Shotz
Instagram reaches 3B users, launches new UI
October 6, 2025
Instagram has become Meta’s third 3 billion user app, with Meta CEO Mark Zuckerberg announcing that IG is the latest to cross the record-setting user mark.
Social Media Today
OpenAI is staffing up to turn ChatGPT into an ad platform
October 6, 2025
Why we care. OpenAI wants to monetize free users via ChatGPT ads by 2026, according to reports. It seems that OpenAI is now starting to build that ad-buying infrastructure so brands can run campaigns on ChatGPT. That would give advertisers access to a new platform with massive reach (700 million weekly users as of August).
Search Engine Land
Rethinking the funnel with LLM tracking analytics
October 6, 2025
As customer journeys migrate into LLMs, you need new ways to track behaviour. Here’s how LLM tracking tools approach the problem.
Search Engine Land
Your most up-to-date snapshot of social media updates this week – 6 October
October 13, 2025
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.
PR Daily
TikTok is talking to brands like it’s a grocer now
October 13, 2025
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products
Modern Retail
The end of SEO-PPC silos: Building a unified search strategy for the AI era
October 13, 2025
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.
Search Engine Land
From keyword to dialogue: How Hyundai optimizes for AI-driven search
October 13, 2025
How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.
Marketing Dive
Optimizing content for generative engines: 17 actionable tips
October 13, 2025
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
Search Engine Land

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