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MediaLoop is your go-to platform for curated, local and global media industry news and information. Our dedicated team reviews hundreds of articles weekly, relentlessly uncovering the most relevant and actionable nuggets to keep you informed, engaged and empowered. Stay in touch.

Latest Updates

Instagram is finally launching an iPad app
September 8, 2025
After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.
Tech Crunch
Meta allows advertisers to restrict terms from AI-generated text
September 8, 2025
To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.
Media Post
How legacy CPG brands can crack the social-first marketing code
September 8, 2025
Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z.
Marketing Dive
Scaling PPC with AI automation: Scripts, data, and custom tools
September 8, 2025
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. PPC advertising has never stood still.
Search Engine Land
Almost 50% of marketing data is inaccurate – Adverity study
September 8, 2025
43% of CMOs believe less than half their marketing data is reliable. This global issue spans all company sizes, sectors, and regions, with marketers everywhere grappling with poor-quality data.
Media Shotz
Yes, Generative Engine Optimization is happening
September 8, 2025
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era. GEO isn’t just a buzzword someone cooked up on LinkedIn
Search Engine Land
Samsung, Prime Video have highest Smart TV ad reach
September 8, 2025
Connected TV (CTV) accounts for 74% of the viewing time on Samsung Smart TV sets, and 69% of streaming time is now ad-supported (with 31% ad-free), Samsung adds
Media Post
Report: Gen Z Turns to Connected TVs for AM/FM
September 8, 2025
This migration reflects the convenience of at-home listening and the normalization of voice-activated devices. With radio stations increasingly promoting “just ask your smart speaker to play us,” the adoption curve has tilted in favour of older generations who may not be as mobile-first as younger listeners but have embraced connected home devices.
Radio Ink
Google just dodged a major penalty in the courts – here’s what happens next
September 8, 2025
Google will not have to sell its Chrome web browser in order to fix its illegal monopoly in the online search business, a United States federal judge has ruled. It will, however, need to do a few other things, such as sharing data with rival companies, in order to improve competition.
Bizcommunity
95% Of companies get zero ROI from GAI initiatives, MIT study finds
September 8, 2025
Researchers with MIT's NANDA project identified that many organizations have not seen measurable return on their AI initiatives, despite spending between $30 billion and $40 billion in enterprise GAI investments.
Media Post
What counts as TV now anyway?
September 8, 2025
The television advertising market is undergoing major change as audiences shift away from linear TV to connected TV, and YouTube ad sales rival those of “legacy” TV, according to a new report from WARC Media that explores the wider context and what this means for the future of television.
Warc
Google is training its AI tools on YouTube videos. These creators aren’t happy
September 8, 2025
YouTube’s parent company, Google, is using a subset of the platform’s videos to train AI applications, including its text-to-video tool Veo. That includes videos made by users who have built their livelihoods on the service, helping turn it into the biggest streaming entertainment provider in the U.S.
TV News Check
Dentsu weighs ‘international’ sale
September 8, 2025
Dentsu is reviewing underperforming international units and exploring strategic options, with reports suggesting it may seek buyers for assets tied to its $5B Aegis acquisition.
Media Post
Converse OOH campaign: “Dear Tapz, We left You a spot.”
September 8, 2025
Global sneaker brand Converse’s outdoor campaign in Johannesburg pays tribute to one of South Africa’s iconic street artists, Tapz by inviting him/her to participate in the campaign.
Bizcommunity
Why the MOST Awards matter more than ever
September 8, 2025
MOST Awards set for the 8 October.
The Media Online
Loeries Creative week: An opportunity for creative exchange
September 8, 2025
Loeries Creative Week runs from 5–10 October in Cape Town, celebrating creative exchange and inspiring bold campaigns. This year’s awards drew 2,784 entries from 13 countries, judged by 194 experts across 14 subcategories and nine craft categories, with four new additions: Comedic Impact, New Launch Campaign, Sonic Branding, and Marketing Impact Award.
Bizcommunity
“They fired me”: Sol Phenduka confirms Kaya 959 exit
September 8, 2025
“They fired me.” With those three blunt words shared on X (formerly Twitter), radio personality Sol Phenduka confirmed that his time at Kaya 959 has come to an end.
Bizcommunity
Good news about the end of SABC TV licences
September 8, 2025
Communications minister Solly Malatsi says his department has received three bids for its tender seeking a provider to develop a funding model for the SABC. Additionally, the minister says the bid evaluation committee is set to make a decision this week, after which the chosen provider will require roughly three months to finalise the funding model.
MyBroadband
Opulent Entertainment Group and Primedia Studios join forces
September 8, 2025
In a landmark deal, Primedia Studios and Denim Richards’ Opulent Entertainment will co-produce SA versions of four global TV franchises: Project Runway, The Voice, Dancing with the Stars, and Idols.
Bizcommunity
South Africa and UAE bilateral trade exceeds USD$6.5-Billion
September 8, 2025
United Arab Emirates (UAE) government data has shown that South Africa is the UAE's second-largest trading partner in Africa, accounting for nearly 8% of the UAE's non-oil trade. Within the GCC, the UAE is now one of South Africa's import partners, holding a 38% share of the region's trade.
Media Update
High Court dismisses urgent application seeking to block employment equity targets
September 8, 2025
The judgment has immediate and far-reaching consequences. From 1 September 2025, designated employers across 18 economic sectors must submit revised equity plans that align with the sector-specific numerical targets.
Bizcommunity
e.tv dumps The Morning Show after 7 years
September 8, 2025
e.tv has dumped its low-rated breakfast show The Morning Show after seven years and is replacing it from today with eNCA's The South African Morning between 06:00 and 08:30 to save money.
TV with Thinus
The SA Social Media Landscape Report 2025: Full Report
September 8, 2025
The Definitive Guide to Social Media Trends, Strategy & Performance in South Africa.
Ornico
Industry mourns Haydn Townsend
September 8, 2025
The creative industry has expressed shock at the sudden passing of Haydn Townsend, with industry bodies, agencies and marketers paying tribute to him.
Bizcommunity
Nielsen to exit SA, what next for TV audience measurement?
September 8, 2025
Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will impact on the country’s television audience measurement services. The Broadcast Research Council of South Africa (BRC) has announced its intention to lead a managed transition of the country’s TAMS.
The Media Online
Your most Up-to-Date Snapshot of social media updates this week
September 1, 2025
From TikTok’s new school verification feature to Meta’s holiday ad targeting, there are numerous updates to dig into. Read on to see how new tools can help you shape your strategy for the upcoming season.
PR Daily
Musk quest for Microsoft AI software biz likely includes Ads
September 1, 2025
As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI
Media Post
How omnichannel thinking is reshaping prDOOH
September 1, 2025
Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.
Media Shotz
Instagram is finally launching an iPad app
September 8, 2025
After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.
Tech Crunch
Meta allows advertisers to restrict terms from AI-generated text
September 8, 2025
To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.
Media Post
How legacy CPG brands can crack the social-first marketing code
September 8, 2025
Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z.
Marketing Dive
Scaling PPC with AI automation: Scripts, data, and custom tools
September 8, 2025
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. PPC advertising has never stood still.
Search Engine Land
Almost 50% of marketing data is inaccurate – Adverity study
September 8, 2025
43% of CMOs believe less than half their marketing data is reliable. This global issue spans all company sizes, sectors, and regions, with marketers everywhere grappling with poor-quality data.
Media Shotz

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