Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.

TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.

How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.

Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic. AI Mode is touted as “Google’s most powerful AI search experience” by the company.

Ad recall, a common brand lift metric, produces inaccurate results 80% of the time, according to new research from On Device based on more than 2,000 digital campaigns. On Device compared ad recall responses against real, passively measured, ad exposure using its proprietary technology. It found that ad recall consistently misattributes ad views given the high prevalence of both false positives and false negatives.

Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.

Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.

Premium today means delivering scale with precision: finding the right moment when users are leaned-in and receptive, showing up in the right places where attention feels natural rather than forced, and creating the right value exchange through experiences that are seamless, useful, and genuinely worth engaging in.

Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference

Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and we need to talk about it.

Good day, social leaders! It’s a new week with new updates, including numerous ad options in Pinterest. Let’s take a closer look at these changes and see how they can help streamline your social media strategies.

The latest VMR reviews video ad trends for 1H 2025, building on 2H 2024 insights in the US and Europe. CTV ad views rose sharply—up 31% in Europe and 8% in the US—cementing CTV as the key device for premium video ads.

Instagram has become Meta’s third 3 billion user app, with Meta CEO Mark Zuckerberg announcing that IG is the latest to cross the record-setting user mark.

Why we care. OpenAI wants to monetize free users via ChatGPT ads by 2026, according to reports. It seems that OpenAI is now starting to build that ad-buying infrastructure so brands can run campaigns on ChatGPT. That would give advertisers access to a new platform with massive reach (700 million weekly users as of August).

As customer journeys migrate into LLMs, you need new ways to track behaviour. Here’s how LLM tracking tools approach the problem.