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Latest Updates

Measurement startup HyphaMetrics cleared in Nielsen patent infringement lawsuit by Nielsen
August 11, 2025
It’s rare that a patent infringement lawsuit goes to a jury trial. Most are either dismissed, ruled on by a judge or settled out of court. That’s why it’s so surprising that, late last week, a federal jury in Delaware found in favour of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.
Ad Exchanger
Nielsen moves beyond impressions to outcomes with marketplace offering
August 11, 2025
The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.
Marketing Dive
ChatGPT reaches 700M weekly active users
August 11, 2025
ChatGPT is nearing 700M weekly users—up from 500M in March. While it doesn’t run ads yet, OpenAI is exploring advertising as a future revenue stream.
Media Post
This week’s social media updates and new features to know – w/c 4 Aug
August 11, 2025
Updates from YouTube, TikTok, Threads, Reddit, X, Insta and Meta.
PR Daily
LinkedIn highlights reach and promotional potential for brands [infographic]
August 11, 2025
LinkedIn has hit 1.2 billion members, with record engagement levels. Video is now its top performer—20x more likely to be shared and 1.4x more engaging than other post types.
Social Media Today
‘Post with the desired post-post in mind’: A crowdsourced social playbook for 2025
August 11, 2025
This week’s Agency Advice hands over to the world’s biggest names in social media marketing to ask for their secrets to success in a saturated media landscape.
The Drum
Rare Beauty partners with Shopify’s Shop app on scratch-and-sniff OOH fragrance campaign
August 11, 2025
Rare Beauty scratch-and-sniff billboards will feature the brand’s new fragrance, giving fans an exclusive first sniff of the scent. By scanning the billboard’s QR code and opening Shopify’s Shop app, fans can request a mail-in rollerball sample of Rare Eau de Parfum.
Modern Retail
Social platforms and streamers battle for the living room
August 11, 2025
TikTok and Instagram are launching TV apps to tap into the growing connected TV audience, following YouTube’s lead and expanding beyond mobile to boost engagement and ad revenue.
eMarketer
Nielsen: Ad-supported content represented nearly 74% of all household TV viewing in first six months of 2025
August 11, 2025
Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4% share.
Media Display News
MRC (Media Rating Council) releases second phase of OOH standards, includes ‘comparability’ with other media
August 11, 2025
Phase 2 adds requirements for measuring the demographic — or persons-based — audience exposure to out-of-home media, building on Phase 1, which only established standards for counting out-of-home media audience impressions.
Media Post
TikTok expands search ads to challenge Google dominance
August 11, 2025
TikTok is aggressively expanding into search ads, capitalizing on users treating the platform as a search engine alternative to Google, with surging ad spending and AI-powered tools amid regulatory uncertainties.
WebProNews
Search now commands 22% of global media budgets: WARC Media
August 11, 2025
Forecasts from WARC Media project global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026. The search landscape is evolving beyond traditional search engines to social and video platforms and is outpacing AI search.
Media Brief
WPP Media expands Nielsen deal, includes ‘Interoperability’
August 11, 2025
WPP Media and Nielsen have struck a deal to enhance audience measurement across TV, streaming, audio, and cross-platform ads via Nielsen One, with integration into WPP’s Open Media Studio. Specific terms remain unclear.
Media Post
Open Chats racist podcast: Marc Lottering, coloured community hit back
August 11, 2025
The recent racist comments made on the popular "Open Chats Podcast" have ignited widespread outrage, prompting a strong and heartfelt response from members of the Coloured community and public figures alike.
IOL
Watch video of suspended IDT CEO offering a bribe to Daily Maverick journalist
August 11, 2025
The exclusive video evidence shows the Independent Development Trust’s (IDT’s) recently suspended CEO, Tebogo Malaka, and her spokesperson, Phasha Makgolane, attempting to bribe Daily Maverick investigative journalist, Pieter-Louis Myburgh.
Bizcommunity
Shein, Temu growth puts thousands of SA retail jobs at risk
August 11, 2025
A new report from the Localisation Support Fund says Shein and Temu have already cost SA over R1bn in local sales and 8,000 jobs since 2020. If their growth continues, over 34,000 jobs could be at risk by 2030.
IT Web
Driving attention and sustainability through media
August 11, 2025
Collaboration introduces first-ever Attention Economics brief into Red & Yellow’s flagship Brand Challenge.
The Media Online
Changes for people with Disney+ in South Africa
August 11, 2025
“This will create an impressive package of entertainment, pairing the highest-calibre brands and franchises, great general entertainment, family programming, and industry-leading live sports.” The company added that the integration will create a truly differentiated streaming offering, providing subscribers with more choice, convenience, quality, and enhanced personalisation.
MyBroadband
Major streaming service scraps full launch in South Africa
August 11, 2025
US video streaming subscription service Paramount+ will no longer be rolling out its standalone app in South Africa. Paramount confirmed to MyBroadband that the service’s content will remain available exclusively through DStv and Showmax due to the company’s distribution agreement with MultiChoice.
MyBroadband
Pick n Pay reports 4.3% rise in turnover
August 11, 2025
South African grocery group Pick n Pay on reported a 4.3% increase in group turnover, lifted by increased sales at its supermarkets and strong growth at discount chain Boxer, despite challenging consumer conditions.
Bizcommunity
South Africa’s ‘Chicken Wars’ redefining the fast food industry
August 11, 2025
Chicken has become the fastest-growing force in South Africa’s fast food market, driving innovation and competition as brands tap into its rising popularity amid shifting consumer habits and economic pressure.
Bizcommunity
The Brief: Real-time relevance with long-view insight
August 11, 2025
Television news station, eNCA premiered The Brief this past Sunday, 3 August, together with the Sunday Times, launching a bold new benchmark for Sunday morning journalism. A premium, fast-paced current affairs programme that brings together eNCA's broadcast power and the Sunday Times' editorial insight.
Bizcommunity
New board to steer SA’s R114m digital news initiative
August 11, 2025
A new R114 million initiative to support SA’s independent publishers will be led by an eight-member board co-chaired by Broadbrand CEO Vincent Maher and Dizindaba Media’s Anetta Mangxaba. The fund will back community and local-language outlets, key to democracy and development, says Mangxaba.
IT Web
Need insights for a pitch or client? Use our Search Tool to find them fast.
August 11, 2025
From AI trends to TikTok shifts to local market moves — if it matters, we’ve likely covered it. Use our Search Tool to unlock articles and insights to find exactly what you need, exactly when you need it.
Media Loop
MediaHeads 360 marks seven years of changing lives with the 2025 Women’s Month bursary competition
August 11, 2025
This competition is a cornerstone of our commitment to growing the industry by supporting the women who help shape it.
The Media Online
Meta’s Advantage+ drives strong short term incrementality but weakens in the longer term
August 4, 2025
As AI-led media investment gains buzz, the real test is whether tools like Meta’s Advantage+ and Google’s PMAX can truly handle the complex business of advertising.
Warc
UK adspend growth of 8% led by digital and cinema
August 4, 2025
UK adspend rose 8% to £10.6bn in Q1, beating forecasts, driven mainly by a 12.3% year-on-year surge in search and retail media, the top ad investment category
The Media Leader
A 12-month plan for making the shift from SEO to holistic brand building
August 4, 2025
Your competitor just closed a big deal — no clicks, no site visits, just reputation. Welcome to the zero-click world, where buying decisions happen without ever landing on your website.
PR Daily
Measurement startup HyphaMetrics cleared in Nielsen patent infringement lawsuit by Nielsen
August 11, 2025
It’s rare that a patent infringement lawsuit goes to a jury trial. Most are either dismissed, ruled on by a judge or settled out of court. That’s why it’s so surprising that, late last week, a federal jury in Delaware found in favour of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.
Ad Exchanger
Nielsen moves beyond impressions to outcomes with marketplace offering
August 11, 2025
The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.
Marketing Dive
ChatGPT reaches 700M weekly active users
August 11, 2025
ChatGPT is nearing 700M weekly users—up from 500M in March. While it doesn’t run ads yet, OpenAI is exploring advertising as a future revenue stream.
Media Post
This week’s social media updates and new features to know – w/c 4 Aug
August 11, 2025
Updates from YouTube, TikTok, Threads, Reddit, X, Insta and Meta.
PR Daily
LinkedIn highlights reach and promotional potential for brands [infographic]
August 11, 2025
LinkedIn has hit 1.2 billion members, with record engagement levels. Video is now its top performer—20x more likely to be shared and 1.4x more engaging than other post types.
Social Media Today

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