Global IQ helps advertisers plan, measure, and optimise campaigns across audio, video, and OOH by combining real-time exposure data, data science, and LLMs to deliver deeper audience and performance insights.

LoopMe has launched a Guaranteed Brand Outcomes solution with Dentsu X, enabling advertisers to pay only for achieved results and drive measurable shifts in consumer behaviour.

Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.

Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s no wonder that more organisations are now experimenting with having marketing report into finance — in some cases through dotted-line structures rather than directly to the CEO.

The merger will create the world’s largest ad holding company, generating over US$20 billion in net revenue. The CEO said integration teams are working to ensure a smooth transition while both networks continue winning new business.

Who cares about improving the advertising industry? If the attendance of Thursday’s second annual ‘Advertising: Who Cares’ event in Leicester Square’s Vue cinema is anything to go by, at least 200 senior industry leaders from the UK, Europe and North America, spanning agencies, brands and media owners.

More than 20 companies are coming together to create a framework that will enable media agencies to better use artificial intellgience (AI) to complete their buying and selling across a fragmented landscape of publishers, per a press release.

The report, based on data from major global agencies, covers 42 markets and shows U.S. media costs rising to 3.8% inflation this year, with a slight increase to 4.0% expected next year.

The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program. Arielle Garcia, COO of watchdog group Check My Ads said “They likely see it as an unnecessary expense, and perhaps as a liability, given their evolving posture and policies relating to brand safety and content on its platforms.”

Tech companies are in a race to create superintelligent AI, regardless of what the consequences of creating something much smarter than humans might be. It's led to hundreds of public figures from the world of tech, politics, media, education, religion, and even royalty signing an open letter calling for a ban on the development of superintelligence until certain conditions are met.

While Western broadcasters frantically chase streaming revenues and evaluate alternative scenarios to traditional TV models, Japan’s landscape offers a sophisticated and considered approach.

Check out these pointers from the Giraffe Social Media team, which include key notes on how to maximize your Pins for discoverability and engagement.

The recent ranking of loyalty leaders highlights key players in the retail and technology sectors, with Amazon, Google, and Microsoft taking the top spots. This ranking not only reflects their dominance in their respective fields but also underscores the strategies they employ to cultivate and maintain customer loyalty.

While tech companies promote the benefits of AI, many consumers remain sceptical about its long-term impact. Pew Research’s latest global survey reveals widespread concern about AI and strong support for tighter regulation to ensure its safe use and as you can see in this chart.

AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.

California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.

Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.

Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.

It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities.