MONTHLY ARCHIVE

December 2014

The 4 major digital ad formats face off

Much has been said about the death of the traditional banner ad, and new benchmarking research highlights the format’s inability to compete with more dynamic digital offerings.

Adweek

The smartphone market in 2014

Android devices are still the driving force across the global smartphone market, according to the International Data Corporation.

Statista

South Africans are addicted to the Internet

The desire for always-on connectivity is driven predominantly by social reasons – interpersonal connection, self expression, and exploring the world and different views.

BusinessTech

Candy Crush scores big with Facebook’s video advertising

Facebook and King.com are reporting that over 100 million users have viewed the Candy Crush video-ad program online, with 70% using their mobile devices to view or download the game.

MediaPost

All4Women smashes its own page view record during Oct

It achieved a remarkable 5 123 860 page views. Editor, Sasha Wyatt-Minter, says, “Five million page views is an exciting milestone, but it is not a destination.

Media Update