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Latest Updates

An overview of LinkedIn’s ad options and targeting tools [infographic]

LinkedIn is seeing record engagement, and with over a billion members, its AI-powered Accelerate campaigns help advertisers reach highly relevant audiences across sectors.

Social Media Today

NielsenIQ report reveals Gen X as trillion-dollar consumer powerhouse through 2033

Often overlooked, Gen X is set to spend $15.2 trillion in 2025—making it the world’s second-largest consumer market after the U.S., nearly doubling China’s.

AI at a crossroads: corporate take up collides with dipping consumer trust

It seems there’s never enough content – companies are flocking to generative AI tools, especially for digital video ad creation, new data finds, but separate research indicates a stark dip in trust if a piece of content is perceived to be AI-generated.

CTV is not a one-to-one channel, so stop buying it like one

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen.

WhatsApp and Instagram owner taken to court for contempt in South Africa

The Digital Law Company has asked the court to hold Meta in contempt for not providing data on users sharing explicit content of SA schoolchildren on WhatsApp. The firm seeks possible jail time for Meta’s SA public policy head if the company continues to defy a court order to release the data and shut down offending channels across WhatsApp, Instagram, and Facebook.

SABC gets R700 million

“SABC will receive R704 million over the MTEF. This includes R43 million for programme production, R464 million to support the core public broadcasting mandate, R197 million for Channel Africa,” Minister Solly Malatsi said.

Stronger AI, CTV focus expected for second-half 2025, study finds

All things generative AI- and connected TV (CTV)-related for the second half of 2025 are the strong focus of media and marketing executives, according to a new study from Mediaocean.

Spark Media provides ad solutions for Pretoria advertisers

Pretoria advertisers now have full local print reach thanks to a new Spark Media partnership between Caxton and NisMedia.

Threads is nearing X’s daily app users, new data shows

Instagram Threads is closing in on X, reaching 115.1M daily mobile users in June—up 127.8% YoY—while X hit 132M, with usage down 15.2%.

Beginning of the end for the SABC TV licence

The Department of Communications and Digital Technologies has published a request for proposals for a suitable service provider to develop a sustainable funding model for South Africa’s public broadcaster.

Streaming platform eVOD reports 70% YoY growth

Ramatsui says the goal isn’t to compete directly, but to lead by offering premium, free local and international content tailored to South Africans—something global streamers can’t match.

News is not a risky environment for advertisers

Credible news environments offer something rare and powerful: trust.

The Media Online

Of course, Grok’s AI companions want to have sex and burn down schools

Elon Musk is a man who named a government agency after a memecoin, designed a robotaxi test network in the shape of a phallus, and once went to court for tweeting weed jokes in relation to Tesla stock. So it’s not surprising that his company xAI’s first AI companions on the Grok app are a lustful anime girl and a homicidal panda.

s WPP on the block (again)?

While Omnicom and IPG continue to wend their way through the approval process of their proposed combination, reports from the UK indicate that WPP and Accenture may have had discussions in the spring about a possible merger of their own.

Need to bone up on digital out-of-home measurement? Try the IAB

While it doesn't focus explicitly on planning or buying the medium, a very comprehensive guide has just been released for advertising and media pros who want to geek out on one of the fastest growing forms of digital media — the out-of-home kind.

Leading the charge: Dentsu secures elite Google Partner status

This strategic partnership grants dentsu exclusive access to Google’s most advanced tools, insights and support, capabilities typically reserved for a select few. For brands, this means accelerated innovation, smarter campaigns and more measurable performance.

Maturing Retail Media is a strategic priority

Retail Media partnerships in Europe are growing longer, more diverse, and performance-focused, says IAB Europe’s latest report, reflecting a maturing, omnichannel investment approach.

Agency Croud unveils SearchEverywhere

London-based agency Croud has launched a service to help brands understand how they show up in AI-powered search like ChatGPT, driven by its rise into the top 5 most-visited platforms in the US and Europe.

Meta adds new Facebook and Instagram management options for third-party platforms

Meta explains:“This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.”

Social Media Today

Three themes defining the future of programmatic in 2025

The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.

Dull Media: Advertising’s $200bn problem – and how to fix it

Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.

The new marketing war isn’t for clicks – it’s for memory

Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.

Search Engine Land

ChatGPT traffic referrals to publishers rising

Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.

Social media updates and new features to know this week

This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.

With ‘trial and error’ SABC moves Afrikaans news again – now to 5:30pm on SABC3 on weekdays and 7:30pm on weekends

The SABC now admits that its shortsighted scheduling moves with its Afrikaans TV news bulletin were done without any market research, with the public broadcasters moving it yet again from this month: Now to 17:30 on weekdays and from SABC2 to SABC3, and to 19:30 over weekends on SABC3.

DoubleVerify collaboration drives media quality, ad effectiveness

ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.

ABC: Authentic brands connect

Brands are seeking to connect with ears and eyeballs while people are displaying ad fatigue. Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising.

The Media Online

All the 2025 Bookmark Awards finalists

These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.

An overview of LinkedIn’s ad options and targeting tools [infographic]

LinkedIn is seeing record engagement, and with over a billion members, its AI-powered Accelerate campaigns help advertisers reach highly relevant audiences across sectors.

Social Media Today

NielsenIQ report reveals Gen X as trillion-dollar consumer powerhouse through 2033

Often overlooked, Gen X is set to spend $15.2 trillion in 2025—making it the world’s second-largest consumer market after the U.S., nearly doubling China’s.

AI at a crossroads: corporate take up collides with dipping consumer trust

It seems there’s never enough content – companies are flocking to generative AI tools, especially for digital video ad creation, new data finds, but separate research indicates a stark dip in trust if a piece of content is perceived to be AI-generated.

CTV is not a one-to-one channel, so stop buying it like one

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen.

WhatsApp and Instagram owner taken to court for contempt in South Africa

The Digital Law Company has asked the court to hold Meta in contempt for not providing data on users sharing explicit content of SA schoolchildren on WhatsApp. The firm seeks possible jail time for Meta’s SA public policy head if the company continues to defy a court order to release the data and shut down offending channels across WhatsApp, Instagram, and Facebook.

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